Out of Sorts or Outsource
Prospecting leads is an essential part of growing your potential customer base and turning leads into sales in B2B marketing. Often, potential leads don’t respond to the first few B2B telemarketing or email marketing attempts. With a large list of
It’s Nurture not Nature
When a company has a new product or service they are ready to sell, they use B2B lead generation to bring about awareness of what they have to offer to new, potential customers. It is wise to use a combination
Tips for improving your dirty little secret (cold calling and lead generation)
B2B cold calling is the dirty little secret that no one wants to admit that they do or want to do. At this time in business when the push is towards solely using email marketing we get numerous inquiries about
Preparing For the Best: How Mapping Out Your Strategy Makes All The Difference
Picture yourself at the beginning of a race. You can see the finish line and you have all the confidence in the world. The other competitors around you are all just as eager to begin. It is at this point
What Comes Next? How to Perfect the Follow-Up Call
You always know who you’re calling and what you need to say. B2B telemarketing is all about how you explain yourself to the person on the other end of the line. When you know everything there is to know about
How Important is a Script? Learn What to Say and How to Say It
You have probably received a scripted call at some point in your life. Whether the person is trying to sell you a product or get you to donate money, they need you to listen in order to get their point
Case Study: Choose To Be Nice Chose Some New Leads
The founder of Choose To Be Nice, Dina Creiger, set out to bring more kindness into the world with her company. Her mission was to address the problems of bullying and violence and try to make the world a better
New Marketing Techniques Vs. Time Honored Favorites
It’s no secret that people are more connected now than ever. It is just so easy to send a text message or an email. Actually picking up the phone and speaking to someone might remind you of the good old
Difference Between Cold-Calling and Telemarketing
This article spells out the difference between Cold Calling and Telemarketing but it doesn’t address the difference when talking about B2B Telemarketing as opposed to B2C. In the B2B world of marketing, the potential to annoy your prospects because of calling during leisure time
4 Ways to Fail at B2B Telemarketing
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent of B2B marketers say this is the biggest challenge they face. No