The founder of Choose To Be Nice, Dina Creiger, set out to bring more kindness into the world with her company. Her mission was to address the problems of bullying and violence and try to make the world a better place for everyone. With the tragic stories we hear everyday, Choose To Be Nice was needed to show that there are still people willing to do the right thing. Like any business that needs to spread its message, Choose To Be Nice needed to reach out and tell people all about themselves. It’s Your Call, a b2b telemarketing service, was more than happy to assist.

To be successful, this company was always going to need more people to join their cause. When a business like this one depends on bringing in new clients, it should be their number one priority. On the other hand, the amount of work they need to accomplish on a daily basis is already daunting in itself. Calling in professionals to do the leg work was an option they decided to use to their advantage, and the results speak for themselves.

In order to help Choose To Be Nice advance their business model, It’s Your Call made 1,680 phone calls on their behalf. At the end of the assignment it amounted to 77 hours of work. The calls were made to qualified prospects who would be a good fit for the company. The work that was put in helped schedule numerous appointments and also delivered literature to interested parties. Each call that was made was a step in the right direction and It’s Your Call has the numbers to prove it.

Out of the 1,680 phone calls that were made, we found 125 leads and secured 5 new customers. All together the return on investment made by Choose To Be Nice amounted to 200%. By turning to professionals, the marketing efforts gave the company the boost that they were looking for.

In the end, a mission of kindness was able to reach a whole new group of people. The initial thought of Dina Creiger was to make the world a better place by taking a stand against bullying and cruelty. By reaching out to new clients, Choose To Be Nice has 5 customers and over 100 more leads to check out. It’s Your Call is always there to help, after all, it’s what we’re known for.