3 Best Practices for Better B2B Trade Show ROI
Trade shows marketing has to be a solid process that can be adjusted and replicated. For a small business a booth might not be an option so envisioning a table set up and what goes on the table is necessary. How
Tips to Following Up With Prospects
We have customers who are doing b2b telemarketing/marketing campaigns, have a process in place to do the follow up but don’t have the band width to implement the system. They come to IT’S YOUR CALL when they need to do the essential follow
Who’s On Your List Says Much About What Will Be In Your Wallet
I will be the first to tell you that B2B cold calling is productive but not easy. When cold calling with a well targeted list as part of an overall marketing strategy, it will produce viable leads. So how do you go about getting a
5 Ways to Generate B2B Leads at Trade Shows
The fall tradeshow season is right around the corner. This article articulates a great b2b marketing strategy to get the most out of the event by getting the most qualified leads. We’ve worked with many businesses that realize qualifying the
The Show is Over But the Game is at Halftime: Aggressive Follow Up is Key to Trade Show Sales
Focused, aggressive follow up is how the sales are made. But follow up is where many trade show exhibitors fall short. By the time the show ends, you and your team have collected contact information from prospects, and have engaged
How to Make Lemonade from Lemons…At All Levels of Ripeness
Lemons have gotten a bad rap. While they are not so great to eat directly off the tree, they are a useful and wonderful ingredient in everything from cleaning products to our favorite refreshments. A successful business person looks upon
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Here’s a great article giving advice on making B2B telemarketing calls. It focuses on the outbound telemarketing aspect of sales and creating a lead generation and a lead qualification process for those inbound leads. Yes, digital marketing maybe considered less
Steps to Develop a Telemarketing Campaign
Implementing a b2b telemarketing strategy is the quickest way to start generating qualified leads. The following article does a nice job of outlining the steps. I would take note that using annual revenue in your search criteria isn’t an accurate
Quality not Quantity
Qualifying leads is an essential part of growing your potential customer base and turning prospects into sales in B2B marketing. Often, potential leads don’t respond to the first few follow up phone calls or email marketing attempts. With a large
Is the Telephone Still Effective for Prospecting?
I get asked this question all the time. I may be biased but b2b telemarketing has become more effective in this digital marketing age. We’ve been helping companies with their b2b lead generation since 1994. Our customers know that in