The Problem of Record Completeness in B2B Marketing
Lately, We’ve had a number of campaigns that have contracted us to perform database cleaning. Some have asked us to work with a newly purchased list and drill down deeper to find appropriate contact information for their particular prospect. Others have
Sales lead generation
In the fourth paragraph of this article is a crucial sentence “Be careful not to depend too much on this kind of passive lead generation, though, as it may blunt your ability to actively source prospects when you need to.” There
Why You Should Outsource Your Outbound Calling
Every marketing manager or sales manager has told there staff “if you want leads than you need to get on the phones”. Telemarketing is a very good way to stir up business; results are practically instantaneous and it is the
How to Build Rapport with Sales Prospects
In practically every sales training guide the first step when selling is to create a rapport. One of the under rated results of performing a cold calling campaign is that a rapport is being developed with the prospects. Making calls to an existing database to
Combining Old School and New School Marketing
Here is an excerpt from our e-book “Cold Calling for the Clueless“, which is available online or on Amazon, that talks about the integration of inbound marketing and business to business lead qualification. There’s a lot of interest in content marketing these days and
Qualifying an Inbound B2B Lead Generation Campaign
Utilizing social media to enhance your internet marketing campaigns is a great way to generate interest. It is said that a general pay-per-click campaign will result in a 3% conversion rate. And a more focused campaign, that includes a landing
How to Effectively Follow Up on Sales Leads
This article describes the importance of following up on inbound sales leads which ultimately allows you to do lead qualification and lead nurturing. Whether you’re in a B2B scenario or a B2C scenario follow up has to occur. When we
B2B Lead Generation
Many businesses use telephone marketing to communicate with their customers. Any firm that sells direct usually handles enquiries, gives quotes and takes orders over the phone. Small firms that target business customers can use the telephone to call sales leads,
5 Ways to Generate B2B Leads at Trade Shows
This article is written from the PR perspective but whether its from this industry perspective or any other marketing industry perspective the consensus is that a follow up phone call needs to occur after the trade show. Customers have hired IT’S
So Many Leads…So Little Time
Here is a case study about one of our current customers who is utilizing our b2b telemarketing services. Not only are we doing lead generation but also lead qualification, by following up on emails that have been sent to their prospects.