Improve your Cold Calling and Lead Generation
This article has a different take on making the cold call and lead generation. With new customers I always stress that consistency is key in a B2B telemarketing strategy. Rarely will you find someone answering the phone and say, "I
Keep Calm and Cold Call On!
Trying to connect with a prospect is hard. Making a meaningful connection is harder. Digital marketing and content marketing reach out to a large volume of qualified and non qualified prospects. At It's Your Call we work with small businesses
Telemarketing Overview
This is an excerpt from my book "Cold Calling for the Clueless" a guide to implementing a B2B telemarketing process the Non-Sales Entrepreneur. It's about a 20 minute read but the reviews have said the content is invaluable. At some point
My 2 Cents on the Best Times to Make B2B Phone Calls
Full disclosure: I use AI to get ideas for blog posts. I asked the best time to do B2B lead qualification and cold calling when using the phone. Since 1994 It's Your Call has been offering B2B telemarketing services to
Is B2B Cold Calling Dead?
I go to many networking events and am often asked this question. The answer is no and the trend seems to be it is being utilized more than in the recent past. Savvy sales and marketing people are realizing the powerful
Cold Calling During the Holidays can be Surprisingly Effective
I always tell my customers don't give up the b2b telemarketing during the holidays. As stated below, the connection ratio may be down a bit but people tend to be more relaxed and willing to hear what you have to
Getting to Know Your Gatekeeper
There are times when cold calling can seem like a sport. You have your objective and numerous strategies on how to reach it. Once you get to the end, a winning record will reward you with new customers and higher
B2B Telemarketing Goals That Will Boost Your Confidence
How many times have you looked at the list of phone calls you have to make and felt discouraged. You could plan to make dozens of calls every day and you will never be able to predict how each conversation
Cleaning Up Your List: Who Should Make the Final Cut?
At this very moment, there is probably a pile of leads either somewhere on your desk or saved away on your computer. You might look at it from time to time and try to guess which names have the best
Multichannel Outreach — Reach a Wider Audience
At IT'S YOUR CALL we use our b2b telemarketing services but it's just one of our tools in our toolbox to do lead generation and we encourage our customers to use more than one strategy as well. This article describes