2026: Where the Phone Reclaims the Pipeline
AI is everywhere, inboxes are fuller than ever, and reaching decision-makers keeps getting harder. But one channel has quietly reclaimed its power: the phone. Not as old-school cold calling, but as a smart, strategic touch for qualifying in a modern
The Phone Call Advantage: Why Smart Businesses Still Rely on Telemarketing
Is B2B Telemarketing Relevant in 2025? In a world dominated by digital marketing—email campaigns, LinkedIn outreach, and targeted ads—it’s tempting to write off B2B telemarketing as outdated. But as we move through 2025, the phone is quietly proving its value again,
Just the Facts — B2B Telemarketing Stats
It's Your Call B2B telemarketing services offers outbound telemarketing services of all types but still our biggest seller is the cold call. B2B cold calling is far from dead. In fact, the stats prove it’s still one of the most effective
Improve your Cold Calling and Lead Generation
This article has a different take on making the cold call and lead generation. With new customers I always stress that consistency is key in a B2B telemarketing strategy. Rarely will you find someone answering the phone and say, "I
Keep Calm and Cold Call On!
Trying to connect with a prospect is hard. Making a meaningful connection is harder. Digital marketing and content marketing reach out to a large volume of qualified and non qualified prospects. At It's Your Call we work with small businesses
Telemarketing Overview
This is an excerpt from my book "Cold Calling for the Clueless" a guide to implementing a B2B telemarketing process the Non-Sales Entrepreneur. It's about a 20 minute read but the reviews have said the content is invaluable. At some point
My 2 Cents on the Best Times to Make B2B Phone Calls
Full disclosure: I use AI to get ideas for blog posts. I asked the best time to do B2B lead qualification and cold calling when using the phone. Since 1994 It's Your Call has been offering B2B telemarketing services to
Is B2B Cold Calling Dead?
I go to many networking events and am often asked this question. The answer is no and the trend seems to be it is being utilized more than in the recent past. Savvy sales and marketing people are realizing the powerful
Cold Calling During the Holidays can be Surprisingly Effective
I always tell my customers don't give up the b2b telemarketing during the holidays. As stated below, the connection ratio may be down a bit but people tend to be more relaxed and willing to hear what you have to