Sensor Manufacturer Sensed Too Many Leads and Not Enough Bandwidth for Following Up on Hot Leads
A sensor manufacturer in Eastern Massachusetts had placed two advertisements in industry trade journals. After the advertisements had been running for a few months over a 1000 prospects had responded to the call for action and had been emailed the
Don’t Give Up on Cold Calls
I couldn’t agree with this article more. In a b2b marketing setting making cold calls is the fastest way to speak directly with your prospects. Telemarketing is a proactive approach that needs to be incorporated into everyone’s marketing mix. I
B2B Sales Tips: How to Initiate Successful Cold Calling Conversations
Whether its called B2B telemarketing, B2B lead generation or just plain old cold calling, the success of this strategy is determined by how comfortable you are with your pitch. The tips below are good to keep in mind when you get on the phone.
3 Approaches to Summer Prospecting
Summertime is fast approaching, next week if you think it starts on Memorial Day. The question from our customers that always comes up is, does b2b telemarketing work during the summer. My answer is since activity slows down in most
7 Ways To Be Better at Prospecting
The candor in this article about prospecting is refreshing! So many in the B2B sales and marketing arena’s tout one method to prospect for new customers. The third way in the article speaks to integrating your prospecting by utilizing telemarketing
Cold Call Tactics That Increase Sales
This article has great tips on utilizing b2b cold calling in your sales process. I was going to try and single out my most favorite tip but I like them all! It differentiates between prospecting and telemarketing (blitzing), talks about the
How to Make a Successful Cold Call
Making a cold call can increase your sales activity almost instantaneously. The e-book “Cold Calling for the Clueless” is a guide to help you set up a b2b telemarketing process for your organization. It also outlines the steps below in
Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get a
Use cold calling for lead generation
The advice in this article is spot on for b2b telemarketing. Utilizing the phone for cold calling, lead generation and lead qualification is a quick and cost effective way to find your prospects and begin the sales process with them. Cold
Ceri Ruenheck- Do you Hate Cold Calling in Business?
Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Ceri Ruenheck. About the interviewee Ceri Ruenheck is the president of It’s Your Call www.itsyourcall.com a business to business telemarketing firm that was