Cold Calling During the Holidays can be Surprisingly Effective

I always tell my customers don’t give up the b2b telemarketing during the holidays.  As stated below, the connection ratio may be down a bit but people tend to be more relaxed and willing to hear what you have to say.  We have many examples of setting appointments during what is considered this off time of year.  I say go for it!

Cold calling during the holidays can be a surprisingly effective strategy for several reasons:

 

Reduced Competition: Many salespeople take time off during the holidays, so there’s less competition for your prospects’ attention. This means you’re more likely to get through to them and have a meaningful conversation.

 

Increased Receptivity: People are generally more relaxed and open to conversation during the holidays. They’re also more likely to be thinking about their budgets and spending habits, making them more receptive to sales pitches.

 

End-of-Year Spending: Businesses often have leftover budgets at the end of the year that they’re looking to use up. This can make them more willing to invest in new products or services.

 

Year-End Promotions: Many companies offer discounts and promotions during the holidays, which can make your products or services more appealing to potential customers.

 

Opportunity for Upsells: Holiday shoppers are often looking for gifts or special treats for themselves and their loved ones. This can be a great opportunity to upsell them on additional products or services.

 

Of course, there are also some potential challenges to cold calling during the holidays. For example, some people may be too busy or preoccupied with holiday preparations to take your call. Others may be on vacation or out of the office altogether.