B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Here’s a great article giving advice on making B2B telemarketing calls. It focuses on the outbound telemarketing aspect of sales and creating a lead generation and a lead qualification process for those inbound leads. Yes, digital marketing maybe considered less
Steps to Develop a Telemarketing Campaign
Implementing a b2b telemarketing strategy is the quickest way to start generating qualified leads. The following article does a nice job of outlining the steps. I would take note that using annual revenue in your search criteria isn’t an accurate
Quality not Quantity
Qualifying leads is an essential part of growing your potential customer base and turning prospects into sales in B2B marketing. Often, potential leads don’t respond to the first few follow up phone calls or email marketing attempts. With a large
Out of Sorts or Outsource
Prospecting leads is an essential part of growing your potential customer base and turning leads into sales in B2B marketing. Often, potential leads don’t respond to the first few B2B telemarketing or email marketing attempts. With a large list of
Tips for improving your dirty little secret (cold calling and lead generation)
B2B cold calling is the dirty little secret that no one wants to admit that they do or want to do. At this time in business when the push is towards solely using email marketing we get numerous inquiries about
How to Use Lead Nurturing to Improve Your B2B Sales
Your clients are at the very center of your business. They allow you to grow and thrive while giving you the opportunity to move forward with new ideas. B2B telemarketing allows companies like yours to find new contacts who can
Case Study: Choose To Be Nice Chose Some New Leads
The founder of Choose To Be Nice, Dina Creiger, set out to bring more kindness into the world with her company. Her mission was to address the problems of bullying and violence and try to make the world a better
The Benefits of Trade Shows
Let’s say you are a baker. Your muffins, cookies, and cupcakes are the best around. You choose your ingredients carefully and create your recipes from scratch. You know you have a good product, but with no client base to speak
Lead Nurturing: A Balancing Act
It is easy to get ahead of yourself when you get a potential client on the hook. As soon as they show an interest in your product, you’re ready to put the wheels in motion. Most of the time, however,
7 Tips for Successful Prospecting During the Holidays
This article gets it. In the B2B telemarketing/lead generation world the holidays, Fridays, including summertime can be the best time to do a cold calling campaign. As business activities relax your prospects are more apt to talk. I liken it