Cat Puke Leads to Large Gross Sales!
Having run a virtual b2b telemarketing service for 20+ years, I have had many funny occurrences while conducting business out of my home. Although, this one happened a while ago, my pregnancy resulted in a son who is now in college,
Don’t Give Up on Cold Calls
I couldn’t agree with this article more. In a b2b marketing setting making cold calls is the fastest way to speak directly with your prospects. Telemarketing is a proactive approach that needs to be incorporated into everyone’s marketing mix. I
Lead Generation Statistics Show B2B Telemarketing a Useful Channel
Business to Business marketing needs to have a mix of all aspects of marketing. That over half of the B2B marketers still use direct mail and think that lead generation is most effective when done by utilizing telemarketing isn’t surprising. SEO, social
7 Ways To Be Better at Prospecting
If you’re more of a do it yourself-er and have the time to make those necessary prospecting calls, this is a great article. My favorite part of this article is part 4 “Write Scripts”. Our customers will cringe at first
B2B Lead Generation
Many businesses use telephone marketing to communicate with their customers. Any firm that sells direct usually handles enquiries, gives quotes and takes orders over the phone. Small firms that target business customers can use the telephone to call sales leads,
B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified
A great article that breaks down a b2b lead generation and lead nurturing strategy. This spells out the structure that’s needed to implement a successful marketing to sales hand off. Not surprising is the suggestion that at least 60% of the
5 Ways to Generate B2B Leads at Trade Shows
This article is written from the PR perspective but whether its from this industry perspective or any other marketing industry perspective the consensus is that a follow up phone call needs to occur after the trade show. Customers have hired IT’S
B2B Sales Tips: How to Initiate Successful Cold Calling Conversations
Whether its called B2B telemarketing, B2B lead generation or just plain old cold calling, the success of this strategy is determined by how comfortable you are with your pitch. The tips below are good to keep in mind when you get on the phone.
So Many Leads…So Little Time
Here is a case study about one of our current customers who is utilizing our b2b telemarketing services. Not only are we doing lead generation but also lead qualification, by following up on emails that have been sent to their prospects.
B2B Lead Qualification: Stop generating leads and start generating revenue
This article sums up the current marketing trend. Build a form and leads will come. Yes, a form will generate leads but the majority are not ready to be handed off to sales. The process of qualifying inbound leads needs