Making the Most of Your Phone Calls
If you run your own business, you already know how important marketing is to your success. After all, you won’t make it very far if no one knows what you have to offer. Business to business telemarketing had been used
They’re Interested! Now What?
You need to have a thick skin in order to make cold calls all day. You hope that everyone will be interested in your services, but that is not likely to be the case when you’re dialing someone out of
Sales lead generation
Content Marketing can be a very successful way to uncover prospects that are interested in your product or service. To turn this process into a lead generation process reaching out and making personal contact with the prospects and then qualifying each one
How to Effectively Follow Up on Sales Leads
This article describes the importance of following up on inbound sales leads which ultimately allows you to do lead qualification and lead nurturing. Whether you’re in a B2B scenario or a B2C scenario follow up has to occur. When we
Cat Puke Leads to Large Gross Sales!
Having run a virtual b2b telemarketing service for 20+ years, I have had many funny occurrences while conducting business out of my home. Although, this one happened a while ago, my pregnancy resulted in a son who is now in college,
Don’t Give Up on Cold Calls
I couldn’t agree with this article more. In a b2b marketing setting making cold calls is the fastest way to speak directly with your prospects. Telemarketing is a proactive approach that needs to be incorporated into everyone’s marketing mix. I
Lead Generation Statistics Show B2B Telemarketing a Useful Channel
Business to Business marketing needs to have a mix of all aspects of marketing. That over half of the B2B marketers still use direct mail and think that lead generation is most effective when done by utilizing telemarketing isn’t surprising. SEO, social
7 Ways To Be Better at Prospecting
If you’re more of a do it yourself-er and have the time to make those necessary prospecting calls, this is a great article. My favorite part of this article is part 4 “Write Scripts”. Our customers will cringe at first
B2B Lead Generation
Many businesses use telephone marketing to communicate with their customers. Any firm that sells direct usually handles enquiries, gives quotes and takes orders over the phone. Small firms that target business customers can use the telephone to call sales leads,
B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified
A great article that breaks down a b2b lead generation and lead nurturing strategy. This spells out the structure that’s needed to implement a successful marketing to sales hand off. Not surprising is the suggestion that at least 60% of the