How Do You Fill an Online Medical Conference? Two Phone Calls.
Short answer: pair a registration call with a reminder call. Registration calls fill the sign-up list; reminder calls make sure the people on that list actually log in. Below is how It's Your Call (IYC) runs that two-phase program for
Where the Rubber Meets the Road: Why the Phone Still Closes the Gap
In business, 'where the rubber meets the road' is the moment when plans and strategies have to actually perform. No more theorizing. Just results. In B2B telemarketing, that's exactly what separates activity from outcomes — whether you're focused on lead
The Summer Slump Myth: Why Smart B2B Brands Don’t Hang Up in July
Every June, a familiar excuse echoes through sales departments: "Summer is a dead zone. Decision-makers are at the beach, so let’s just coast until September." It sounds logical, but it’s 100% missed opportunity. While vacation responders spike, business doesn't grind to
B2B Telemarketing Beats the Summertime Blues
Summer is one of the slowest seasons for B2B sales — decision-makers are on vacation, inboxes go quiet, and pipelines stall. But while your competitors hit pause, smart sales teams are picking up the phone. B2B telemarketing is your secret weapon
Your Trade Show Leads Are Going Cold — Pick Up the Phone
Trade shows are expensive. Yet the investment fails not on the show floor, but in the week that follows — when slow, generic follow-up lets warm leads go cold. What separates top sales teams from the rest is a disciplined
The Phone Is Your Rescue Club. Start Using It.
Great golf isn't about brute force — it's about the right shot, at the right moment, with the right club. The same is true for B2B sales. And one of the most underused clubs in the bag? The phone. At It's
We’re Your Starting Pitcher
In baseball, the starting pitcher sets the tone. They take the mound first, face the toughest early innings, and give the team its best shot before handing things off. In B2B sales, outbound telemarketing plays exactly that role — and
Keeping It Real: AI Sales Calls and the Law
AI voice tools are everywhere. So are the legal traps. Here’s what B2B sales teams need to know. In February 2024, the FCC ruled that AI-generated voices are “artificial” under the TCPA — meaning they’re legally classified as robocalls. That applies
Stop Chasing Bad Leads: The Case for B2B Lead Qualification
Most B2B sales problems aren't lead generation problems — they're lead qualification problems. Your pipeline is full, but your reps are burning time on prospects who were never going to buy. Lead qualification is simply the process of filtering for the
Are Your Events Just Filling Seats or Filled with Qualified Leads?
Filling seats at your event is one thing — filling them with the right people is another. Through direct, personalized outreach, our dedicated events team identifies, qualifies, invites, and registers decision-makers who are genuinely engaged with what you're offering. Whether