What a Real POS Cold-Calling Campaign’s Numbers Actually Look Like
A recent It's Your Call outbound campaign for a POS (point-of-sale) company placed 907 dials over 40 hours of calling. That effort produced a 29.4% connection rate and a 4.3% positive response rate, with 37 prospects asking for more information
How to Supplement Your Inside Sales Team with Outsourced B2B Telemarketing for Project Work
The fastest way to supplement an inside sales team without adding headcount is to hand off project-based, time-boxed calling work to an outsourced B2B telemarketing partner. Trade show leads, inbound inquiries, and responses to marketing campaigns all pile up faster
How B2B Telemarketing Helps You Ramp Up Q4 and Close the High-Hanging Fruit
The fastest way to ramp up fourth quarter sales is to stop re-working the easy leads and start calling the prospects everyone else gave up on. By Q4, the low-hanging fruit is already picked. What's left is the high-hanging fruit:
How Do You Fill an Online Medical Conference? Two Phone Calls.
Short answer: pair a registration call with a reminder call. Registration calls fill the sign-up list; reminder calls make sure the people on that list actually log in. Below is how It's Your Call (IYC) runs that two-phase program for
Where the Rubber Meets the Road: Why the Phone Still Closes the Gap
In business, 'where the rubber meets the road' is the moment when plans and strategies have to actually perform. No more theorizing. Just results. In B2B telemarketing, that's exactly what separates activity from outcomes — whether you're focused on lead
The Summer Slump Myth: Why Smart B2B Brands Don’t Hang Up in July
Every June, a familiar excuse echoes through sales departments: "Summer is a dead zone. Decision-makers are at the beach, so let’s just coast until September." It sounds logical, but it’s 100% missed opportunity. While vacation responders spike, business doesn't grind to
B2B Telemarketing Beats the Summertime Blues
Summer is one of the slowest seasons for B2B sales — decision-makers are on vacation, inboxes go quiet, and pipelines stall. But while your competitors hit pause, smart sales teams are picking up the phone. B2B telemarketing is your secret weapon
Your Trade Show Leads Are Going Cold — Pick Up the Phone
Trade shows are expensive. Yet the investment fails not on the show floor, but in the week that follows — when slow, generic follow-up lets warm leads go cold. What separates top sales teams from the rest is a disciplined
The Phone Is Your Rescue Club. Start Using It.
Great golf isn't about brute force — it's about the right shot, at the right moment, with the right club. The same is true for B2B sales. And one of the most underused clubs in the bag? The phone. At It's
We’re Your Starting Pitcher
In baseball, the starting pitcher sets the tone. They take the mound first, face the toughest early innings, and give the team its best shot before handing things off. In B2B sales, outbound telemarketing plays exactly that role — and