4 Ways to Fail at B2B Telemarketing
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent of B2B marketers say this is the biggest challenge they face. No
Lead Nurturing: A Balancing Act
It is easy to get ahead of yourself when you get a potential client on the hook. As soon as they show an interest in your product, you’re ready to put the wheels in motion. Most of the time, however,
7 Tips for Successful Prospecting During the Holidays
This article gets it. In the B2B telemarketing/lead generation world the holidays, Fridays, including summertime can be the best time to do a cold calling campaign. As business activities relax your prospects are more apt to talk. I liken it
Making the Most of Your Phone Calls
If you run your own business, you already know how important marketing is to your success. After all, you won’t make it very far if no one knows what you have to offer. Business to business telemarketing had been used
To Script or Not To Script, That is the Question
McDonald’s vs. Le Bernardin both are extremely successful restaurants. One caters to the masses one is for the gourmand. Using a script for making outbound calls can be equated to this. If the product is one that is being sold to
7 of the Craziest Cold Call Opening Lines that Actually Work
Spoiler Alert! I’m not a fan of all these openings particularly when doing a B2B telemarketing campaign. Number 7, though, is one that I wholeheartedly subscribe too. Often when receiving a cold call a prospect will be wary and skeptical
The Right Fit
Most businesses can only succeed if they have a consistent flow of new customers buying their product. There are so many ways to spark interest, but some methods are better than others. B2B telemarketing allows you to reach out to
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Our customers understand the advantage of having B2B Telemarketing in their toolbox. Whether they’re having us do follow up phone calls to do lead qualification, customer outreach, or cold calling they realize the benefit of telemarketing. By reaching out to
Throw the Objections Out the Door
Every time you pick up the phone you give yourself a chance at bringing in a new customer. In the beginning, calling companies out of the blue might feel awkward, but as soon as you get your footing, it will
Does B2B telemarketing really work?
This article does a great job of showing the return on investment of b2b telemarketing and how it should be incorporated with digital channels. Integrated marketing is key to an effective strategy. In an earlier post we said, “We eat