What a Real POS Cold-Calling Campaign’s Numbers Actually Look Like
A recent It's Your Call outbound campaign for a POS (point-of-sale) company placed 907 dials over 40 hours of calling. That effort produced a 29.4% connection rate and a 4.3% positive response rate, with 37 prospects asking for more information
How to Supplement Your Inside Sales Team with Outsourced B2B Telemarketing for Project Work
The fastest way to supplement an inside sales team without adding headcount is to hand off project-based, time-boxed calling work to an outsourced B2B telemarketing partner. Trade show leads, inbound inquiries, and responses to marketing campaigns all pile up faster