Difference Between Cold-Calling and Telemarketing
This article spells out the difference between Cold Calling and Telemarketing but it doesn’t address the difference when talking about B2B Telemarketing as opposed to B2C. In the B2B world of marketing, the potential to annoy your prospects because of calling during leisure time
Lead Nurturing: A Balancing Act
It is easy to get ahead of yourself when you get a potential client on the hook. As soon as they show an interest in your product, you’re ready to put the wheels in motion. Most of the time, however,
7 of the Craziest Cold Call Opening Lines that Actually Work
Spoiler Alert! I’m not a fan of all these openings particularly when doing a B2B telemarketing campaign. Number 7, though, is one that I wholeheartedly subscribe too. Often when receiving a cold call a prospect will be wary and skeptical
The Right Fit
Most businesses can only succeed if they have a consistent flow of new customers buying their product. There are so many ways to spark interest, but some methods are better than others. B2B telemarketing allows you to reach out to
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Our customers understand the advantage of having B2B Telemarketing in their toolbox. Whether they’re having us do follow up phone calls to do lead qualification, customer outreach, or cold calling they realize the benefit of telemarketing. By reaching out to
The Journey of a Successful Sale
Picture a world where every cold call you make ends in a sale. While that would be amazing, you know from experience that getting businesses interested in what you are selling is never that easy. B2B telemarketing has a whole
Everything You Need to Know About Lead Nurturing
Think of an average work day. How many sales do you typically make? Do those customers usually come back, or is it more of a one and done kind of situation? Aside from making a quality product or preforming excellent
The Ins and Outs of Database Cleaning
Think about how much you actually accomplish on a daily basis. Do you ever wonder what you could do to be more productive? Try starting with your data. B2B telemarketing depends on current and accurate data to provide you with
Keeping the Bucket Full, The Right Way
There is a common metaphor in the world of B2B telemarketing known as the leaky bucket. The water in the bucket represents your leads and is something you always want to keep full. Your lead generation strategies will contribute to
When to add outbound telemarketing to your b2b marketing mix
At It’s Your Call not only do we use b2b telemarketing in our own marketing strategy we also do content marketing, adwords, exhibit at trade shows, go to networking events, and use email and direct mail to facilitate our lead generation and