It’s The Most Wonderful Time of the Year… For Your Sales!
The holidays can be the best time of year for many reasons. You get to spend more time with friends and family, you get some much-needed end of the year down time, and everything around you is festive and bright.
Take a Step Forward With a Lead Generation Program
Think about where your sales come from. Right now, you may have a handful of loyal customers that keep your business running. Have you ever thought about what would happen if they go out of business, or start buying from
Making the Most of Your Phone Calls
If you run your own business, you already know how important marketing is to your success. After all, you won’t make it very far if no one knows what you have to offer. Business to business telemarketing had been used
Outsourcing: Which is the Right Choice for Your Business?
Time is money. You’ve heard it over and over again, but probably never understood how true it was until you started running a business. Everyday you have to deal with important tasks like marketing and payroll, not to mention the
They’re Interested! Now What?
You need to have a thick skin in order to make cold calls all day. You hope that everyone will be interested in your services, but that is not likely to be the case when you’re dialing someone out of
Case Study: Choose To Be Nice Chose Some New Leads
The founder of Choose To Be Nice, Dina Creiger, set out to bring more kindness into the world with her company. Her mission was to address the problems of bullying and violence and try to make the world a better
The Benefits of Trade Shows
Let’s say you are a baker. Your muffins, cookies, and cupcakes are the best around. You choose your ingredients carefully and create your recipes from scratch. You know you have a good product, but with no client base to speak
Difference Between Cold-Calling and Telemarketing
This article spells out the difference between Cold Calling and Telemarketing but it doesn’t address the difference when talking about B2B Telemarketing as opposed to B2C. In the B2B world of marketing, the potential to annoy your prospects because of calling during leisure time
Lead Nurturing: A Balancing Act
It is easy to get ahead of yourself when you get a potential client on the hook. As soon as they show an interest in your product, you’re ready to put the wheels in motion. Most of the time, however,
7 of the Craziest Cold Call Opening Lines that Actually Work
Spoiler Alert! I’m not a fan of all these openings particularly when doing a B2B telemarketing campaign. Number 7, though, is one that I wholeheartedly subscribe too. Often when receiving a cold call a prospect will be wary and skeptical