What’s a Good Connection Rate?
I’m often asked, “Do people really answer their phones anymore?” The answer is a resounding yes! When I started It’s Your Call B2B telemarketing service (over 30 years ago) the connection rate was about 30% nowadays that connection rate varies
Integrating B2B Telemarketing with Digital Marketing
It's Your Call's customers strategically incorporate B2B telemarketing with their digital campaigns thus giving them a better handle on tracking their leads and their lead qualification. The future of B2B telemarketing and lead generation lies in its ability to evolve with
What B2B Telemarketing Can Do For Your Business
This comprehensive article outlines where B2B telemarketing can fit into your marketing process. From lead generation/qualification and appointment setting to customer surveys and database cleanup are just a few of the touch points listed in this post. B2B telemarketing plays a
Cold Calling During the Holidays can be Surprisingly Effective
I always tell my customers don't give up the b2b telemarketing during the holidays. As stated below, the connection ratio may be down a bit but people tend to be more relaxed and willing to hear what you have to
Summertime Prospecting with the Phone
Summertime can be a good time for B2B telemarketing prospecting, lead generation, and lead qualification for several reasons: Reduced competition: Many businesses experience a slowdown in the summer months, with decision-makers and key personnel taking vacations. This can result in
Getting to Know Your Gatekeeper
There are times when cold calling can seem like a sport. You have your objective and numerous strategies on how to reach it. Once you get to the end, a winning record will reward you with new customers and higher
B2B Telemarketing Goals That Will Boost Your Confidence
How many times have you looked at the list of phone calls you have to make and felt discouraged. You could plan to make dozens of calls every day and you will never be able to predict how each conversation
Types of Leads and How to Handle Them
There may be days where it seems like you have spent all your time on the phone and gotten nowhere. B2B telemarketing can be a complex system at times, and you may not always know how to handle each situation.
Outsourcing: Which is the Right Choice for Your Business?
Time is money. You’ve heard it over and over again, but probably never understood how true it was until you started running a business. Everyday you have to deal with important tasks like marketing and payroll, not to mention the
B-to-B : You Make the Call
This article outlines a marketing strategy that incorporates various direct marketing efforts. As the title implies this works well for the b to b professionals but can also work in the b to c space. Having a plan before implementing a