Case Study: Choose To Be Nice Chose Some New Leads
The founder of Choose To Be Nice, Dina Creiger, set out to bring more kindness into the world with her company. Her mission was to address the problems of bullying and violence and try to make the world a better
The Benefits of Trade Shows
Let’s say you are a baker. Your muffins, cookies, and cupcakes are the best around. You choose your ingredients carefully and create your recipes from scratch. You know you have a good product, but with no client base to speak
New Marketing Techniques Vs. Time Honored Favorites
It’s no secret that people are more connected now than ever. It is just so easy to send a text message or an email. Actually picking up the phone and speaking to someone might remind you of the good old
Difference Between Cold-Calling and Telemarketing
This article spells out the difference between Cold Calling and Telemarketing but it doesn’t address the difference when talking about B2B Telemarketing as opposed to B2C. In the B2B world of marketing, the potential to annoy your prospects because of calling during leisure time
Fantastic Leads and Where to Find Them
Customers can be seen as the lifeblood of a company. Every business needs a continuous stream of new and returning customers in order to function. If you happen to lose a few old ones, you should be able to bring
4 Ways to Fail at B2B Telemarketing
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent of B2B marketers say this is the biggest challenge they face. No
Lead Nurturing: A Balancing Act
It is easy to get ahead of yourself when you get a potential client on the hook. As soon as they show an interest in your product, you’re ready to put the wheels in motion. Most of the time, however,
7 Tips for Successful Prospecting During the Holidays
This article gets it. In the B2B telemarketing/lead generation world the holidays, Fridays, including summertime can be the best time to do a cold calling campaign. As business activities relax your prospects are more apt to talk. I liken it
Making the Most of Your Phone Calls
If you run your own business, you already know how important marketing is to your success. After all, you won’t make it very far if no one knows what you have to offer. Business to business telemarketing had been used
To Script or Not To Script, That is the Question
McDonald’s vs. Le Bernardin both are extremely successful restaurants. One caters to the masses one is for the gourmand. Using a script for making outbound calls can be equated to this. If the product is one that is being sold to