What Your Marketing Style Means For Your Business

Are you doing everything you can to promote your business? It’s always a good question to ask, especially if you’re not making the kind of progress you want. The world of marketing offers numerous strategies you can use to your advantage while improving your B2B telemarketing statistics. Within this world, there lies two major components; proactive and reactive marketing. Knowing which one to use and when to use it is exceedingly helpful for your business model. It can help you gain interest, boost lead generation, and even further develop your brand. Learn the differences and you’ll be able to use them to your own advantage.

Reactive Marketing

There are many outside factors that can influence the way you promote your brand. When you launch a campaign based on something that is going on elsewhere, you are taking a more reactive approach. For example, let’s say your competition has decided to start doing promotions that makes their pricing slightly better than yours. You then decide to get the word out on how much better your product is and why it is worth a higher price tag. Your decisions were made based on the actions of someone else, therefore it was reactive.

Proactive Marketing

This type of marketing has a more take charge concept. You can use research and data to predict what would benefit your company most. Taking this path will often put you ahead of the pack and leave others playing catch-up. If you are in the position where you can analyze statistics centered on sales, you can take that information and custom tailor a plan that works for you specifically. Proactive marketing allows you to carve out your own path for the future of your company.

Pros and Cons

Like everything else that comes with running a business, there is an upside and a downside to every decision you make. Let’s start with reactive marketing.

• Pros:
• You can wait and see what other companies have done successfully
• You will save time without the need for a brand new game plan
• You do not need to predict future trends
• Cons:
• You are always one step behind current events
• You may be lumped in with your competition who are using similar procedures
• You are often forced to participate in various fads

Reactive marketing always has its place, but so does its counterpart. Now, let’s take a look at both sides of proactive marketing.

• Pros:
• Lets you take call the shots
• You can stay ahead of your competitors
• You can rely on facts and data rather than what’s trending
• Cons:
• Your new strategies might fail
• This often requires more time and effort
• You are constantly in need of new ideas to stay ahead

People often wonder if certain strategies work better than others. They both do and do not at the same time. There are many variables that need to be taken into account to get the desired effect. In most cases it is a combination of both that will get you where you need to be. While taking a proactive approach may seem like the more appealing of the two options, there will always be circumstances outside of your control which is where you would need to react to what is happening around you.

It is no secret that running a business forces you to wear many hats. When it comes to your marketing headpiece do not limit yourself to one procedure over another. You can come up with a colorful new promotion based on sales research in order to spark new interest. You can also take the time to write a heartfelt tribute to those in your field. Just because other companies are doing it does not mean you shouldn’t. At the same time you should never look to the opposition before introducing something completely new. There are all sorts of marketing strategies that you can use in conjunction with B2B telemarketing, all you have to do is find the right one to fit your situation. Your business is your livelihood, do everything you can to let it thrive.