Businesses are Moving Forward with Outsourcing Sales

This brief article gives an accurate summary of the reasons why implementing a B2B telemarketing is important. One of the objections to devising a telemarketing campaign is that it is time consuming and that’s why It’s Your Call a B2B telemarketing service exists.  We give our customers the time to convert leads into sales while keeping their pipeline filled with qualified leads by doing the lead generation for them.

B2B telemarketing is actually one of the most effective methods for B2B sales and lead generation. It scores just under executive events and inside sales in these areas and comes in higher than tradeshow attendance, online marketing, and traditional advertising.

Here are some reasons this method still works so well in niche-based business-to-business sales.

• Niche products may be complex or unique, requiring human interaction to explain them and correctly position the features and benefits to entice the consumer.
• Not all business decision-makers want to go 100% digital with buying decisions; many prefer to ask questions about products and services on the phone or in person.
• Phone calls let you establish relationships with potential clients, and that can eventually evolve into a business partnership. It’s harder to do that via other channels.