Timing is Everything

This article had some great statistics on B2B telemarketing strategies.  I’m not posting the whole article because it goes go into detail about developing a telemarketing script or pitch.  We use a guide which allows our callers to see the flow of the conversation but they’re not reading to the prospects keeping a more natural and conversational tone. This portion has some great insights into the time of days to make cold calls, lead qualification calls or appointment setting calls.

Whether it’s for generating leads, appointment setting, or qualifying prospects, you can dramatically improve the efficiency of your B2B telemarketing campaigns by simply calling your prospects at strategic times. In fact, calling prospects during the recommended times is known to increase conversion by 49%.

Here’s what different research studies suggest:

• According to a study by Revenue.io, decision-makers are more likely to engage in the late afternoon, with the best time to cold call during 4:00-5:00 pm. This peak engagement window is followed closely by the 3:00-4:00 pm and 5:00-6:00 pm hours.
• Based on research by InsightSquared, Tuesdays between 10:00 am and 4:00 pm is the optimal time for cold calling, giving your sales reps a 30% higher chance of connecting with leads than other common calling windows.
• A study by CallHippo revealed that the best time of the day to cold call your leads is between 4:00-5:00 pm, while the second best time to call potential clients is around lunchtime, between 11:00 am – 12:00 pm.
• According to research by Yesware, late afternoons are best for making cold calls, while the majority of calls lasting over five minutes occur between 3:00-5:00 pm on Tuesdays or Thursdays.

 

 

voicespin.com/blog/b2b-telemarketing/