The Ins and Outs of Database Cleaning

Think about how much you actually accomplish on a daily basis. Do you ever wonder what you could do to be more productive? Try starting with your data. B2B telemarketing depends on current and accurate data to provide you with the best results. Lead generation often takes some extra time and effort to be effective and stay that way. Bringing in new customers to your business might seem like a full time job in itself. You already know that taking shortcuts is no good in the long run, but you still need to reach your daily goals. When you don’t seem to be making any headway, it might be time to think about database cleaning. There are a few things you need to consider when it comes to your data. Take a moment to check them out.

Inaccurate Data

Whether you get your leads from an online search engine, or you have a handwritten list of businesses who have expressed interest, there will always be mistakes that you can correct. Companies change buildings and new positions get filled all the time. Information on public companies is readily available with a simple internet search. Smaller or newer businesses may require a little detective work and an extra phone call or two. Always remember that it never hurts to just call and ask for the information you need. Getting it from the source will get you exactly what you’re looking for. If you routinely go over your list of leads to make sure they are up to date, you can make each of your phone calls is both effective and impressive.

Irrelevant Data

Your data might now be free from mistakes, but how much of the information do you actually need? Keeping old or unusable entries will only take up space in your already cluttered files. Comb through the list you use to make sales calls. If you can never seem to get someone on the line from a particular company, take a closer look. There could be a new phone number, a new employee, or separate extension. You may also find that you have details from clients that you never use. You don’t need to keep every single fact about other businesses, only what is useful to you on a call. Getting rid of all your irrelevant data will give all your leads a clean look and save you time as well.

Incomplete Data

While there may be a good deal of information that you need to dispose of, there could also be some you need to add. Depending on where your leads come from, you may be missing key elements that will make your sales easier. If you are able to get a contact name and phone number as well as a street and email address you won’t have to waste time asking for it on a call. If you ever offer something to a customer like an informational email or a catalogue, confirming what you already have rather than asking for it will show how much research you have done before getting to your sales pitch. Potential customers will see you as prepared and dedicated which will ensure a great first impression. Think about the questions you end up asking people on most of your phone calls. If you can get that information earlier, your conversations will become more professional and polished.

A good amount of time in your day could be wasted because of sloppy data. A successful B2B telemarketing campaign depends on correct and up to date lead entries. Inaccurate, irrelevant, and incomplete data will often tie you up and make your day unnecessarily difficult. You know how important boosting productivity is, database cleaning is just one more tool you can use to help your sales. It may will take time in the beginning, but a lot of work from the start will make your trip easier down the road.