Is the Telephone Still Effective for Prospecting?
I get asked this question all the time. I may be biased but b2b telemarketing has become more effective in this digital marketing age. We’ve been helping companies with their b2b lead generation since 1994. Our customers know that in
It’s Nurture not Nature
When a company has a new product or service they are ready to sell, they use B2B lead generation to bring about awareness of what they have to offer to new, potential customers. It is wise to use a combination
Tips for improving your dirty little secret (cold calling and lead generation)
B2B cold calling is the dirty little secret that no one wants to admit that they do or want to do. At this time in business when the push is towards solely using email marketing we get numerous inquiries about
Preparing For the Best: How Mapping Out Your Strategy Makes All The Difference
Picture yourself at the beginning of a race. You can see the finish line and you have all the confidence in the world. The other competitors around you are all just as eager to begin. It is at this point
How Important is a Script? Learn What to Say and How to Say It
You have probably received a scripted call at some point in your life. Whether the person is trying to sell you a product or get you to donate money, they need you to listen in order to get their point
New Marketing Techniques Vs. Time Honored Favorites
It’s no secret that people are more connected now than ever. It is just so easy to send a text message or an email. Actually picking up the phone and speaking to someone might remind you of the good old
Fantastic Leads and Where to Find Them
Customers can be seen as the lifeblood of a company. Every business needs a continuous stream of new and returning customers in order to function. If you happen to lose a few old ones, you should be able to bring
4 Ways to Fail at B2B Telemarketing
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent of B2B marketers say this is the biggest challenge they face. No
Making the Most of Your Phone Calls
If you run your own business, you already know how important marketing is to your success. After all, you won’t make it very far if no one knows what you have to offer. Business to business telemarketing had been used
The Right Fit
Most businesses can only succeed if they have a consistent flow of new customers buying their product. There are so many ways to spark interest, but some methods are better than others. B2B telemarketing allows you to reach out to