Questions For a B2B Telemarketing Service

Where are the callers making the calls?
Consideration: Dialect can affect the way you are perceived by your prospect

Who writes the script?
Consideration: A script needs to be written in such a way that it is more of a guideline for the callers rather than a … “script”. Your prospects don’t want to be read to.

Who gets the list?
Consideration: You know who your best customers are so you are the best to provide a list. If you don’t have an existing list be prepared to have a list of demographics that your customers who generate the most revenue have in common.

How is the telemarketing service compensated?
Consideration: Hourly rate or Performance based. (We are admittedly biased) Performance based compensation usually works out to a higher hourly rate and you only receive the information on the prospects who are ready to buy immediately. Have they called on your type of prospect before?

How are the phone representatives trained?
Consideration: Anyone can read . Phone representatives need to be prepared to think on their feet when making calls. This skill is only gained through experience.

What is measured?
Consideration: Determine metrics that show how the calling is going. Number of dials per hour, results of calls, response rates, cost of lead.

How is data captured?
Consideration: You can capture all the data you like but if it’s not in a usable form it’s not much good.

How many phone representatives will be working on your campaign?
Consideration: Consistency is key. The caller or callers should be the same through the duration.

How many hours per week do the phone representatives call?
Consideration: After 6 hours of calling in one day one is considered in effective. Performing more than 30 hours of calling a week by one caller is counter-productive.