Preparing For the Best: How Mapping Out Your Strategy Makes All The Difference

Picture yourself at the beginning of a race. You can see the finish line and you have all the confidence in the world. The other competitors around you are all just as eager to begin. It is at this point when you begin to question if you are truly ready to take on this challenge. If you took the time to prepare, you can breathe easy. You put in the effort and now you are ready for anything.

Businesses have used b2b telemarketing as a way to reach out to potential clients for decades. Over this lengthy period of time strategies have been put into use based on massive amounts of research. With all the information we have available to us, making a strong connection is often just one phone call away. On the other hand, that same phone call could cause disinterest that is exceedingly difficult to overcome. The difference between a positive and negative outcome often comes down to the prep work. Before punching in a phone number, make sure you give yourself the best chance possible. Take a look at a few key factors involved in a successful sales call.

• B2B Lead Generation: You wouldn’t call a plumber to fix a roof just as you wouldn’t call a barista to put out a fire. Sure, these people might be able to preform tasks outside their occupation, but that’s not where their professional expertise lies. It is always tempting to call a wide range of businesses to spark interest in your services, however, you could be wasting valuable time and energy. Instead of taking a shot in the dark, start by researching businesses who will actually have a use for what you are trying to sell. By weeding out the people you know aren’t a good fit, you will create a list of leads that is better for all parties involved.
• B2B Lead Qualification: Once you have your initial set of leads, see if all the businesses you are looking at have a legitimate need for your product or service. Just because a company is in your industry does not mean they are the right fit. Look into the company’s size, needs, and behaviors. You may find out through a simple internet search that a company does not have the minimum number of employees you prefer, or that they just signed a contract with someone else in your line of work. This step will reduce the list of who you should contact now and could even give you a few options to follow up on later.
• Call Guides: Knowing who you are calling before you dial is essential to making a good first impression. Scripts have their benefits, although, they do not give you the option of getting to know the person on the other end of the line. Creating a call guide will let you hit all the important aspects of your pitch while simultaneously allowing you to get better understanding of the client. If you plan out your call ahead of time with adaptable talking points, you give yourself the flexibility you need to spark interest in your business.

Think about how long your calls typically last. Being rushed off the phone is not usually a good sign and is something you want to avoid. Preparation will increase your chances of a successful call by putting the right people in your path. Knowing some basic information about who you are calling suggests that they are more than just a name to you. Business to business telemarketing is an excellent way to follow up on leads and bring in new sales. Prepare for every call and you will see the results you’ve been looking for. If it ever seems like too much work, just ask yourself what kind of impression you want to make. The answer should be obvious.