Planning your summer telemarketing campaign?
I always say that although connection rates maybe lower in the summer they are more impactful. We found some of our largest accounts for our customers when calling during the summer. Consistent b2b telemarketing is key when implementing a campaign. This article outlines why calling during the summer makes sense.
Summer is one of the most awaited seasons of the year. Longer and warmer days, more activities, and time spent outdoors make it a special time for everyone. On the other hand, businesses may not always be as happy as their customers; for many enterprises, the summertime means less traffic, less sales, and less revenue. But luckily, companies still have a powerful tool at their disposal that they should take advantage of – telesales.
Benefits of Continuously Running Telemarketing Campaigns
Don’t assume that summer is the time to put a stop to your telemarketing campaigns. The secret lies in doing it right! Summer is exactly when you can benefit from your customers’ good moods since 87% of people are the happiest in the summer months! Let’s take a look at the reasons why companies should continue telemarketing campaigns during the summer.
Boost your sales with summer telemarketing campaigns and stay ahead of the competition
Scaling down your telemarketing efforts may be tempting, especially since everyone around you is counting down the days until their extended holiday over the summer months. Remember that there is a high chance that your competitors are thinking along the same lines.
Running summertime telesales campaigns is an excellent opportunity to set yourself apart from the competition and capitalize on your competitors’ downtime. Less competition on the market also creates more opportunities to generate leads by showing prospects that you’re professional and proactive while your competitors are hibernating.
Build and maintain relationships by calling prospects this summer
Consistent communication with clients and prospects is key to success across all industries, no matter the size or goal of your organisation. You simply cannot pause all communications, especially, if you tend to touch base with customers on a regular basis – this applies to both B2C and B2B businesses. When it comes to B2B, summer is when you may be able to finally speak to the decision-makers whose gatekeepers are away during the summer holidays.