New Marketing Techniques Vs. Time Honored Favorites

It’s no secret that people are more connected now than ever. It is just so easy to send a text message or an email. Actually picking up the phone and speaking to someone might remind you of the good old days, but there are so many reasons to keep your finger on the call button. While new medias like Facebook and Twitter are great to spread the word about your business, you can’t just wait for people to come to you. B2B lead generation depends on learning about others and finding the right audience for your brand. B2B  lead nurturing is how you will get them interested in you. Some leads may reach out to you through social media, but there are so many others that will just slip through the cracks. Take a moment and decide for yourself if you should expand your list of phone numbers and keep using your phone for its original purpose.

Personal Space

When it comes down to it, new technology allows for a more hands off approach. You can simply send and email blast and wait. Sometimes, this will work, however, you are most likely only going to get responses for those who are actively looking for what you are offering. The same goes for social media posts. This approach is great to make sure you stay in the minds of your current customers, but it’s often difficult to reel in new ones. B2B telemarketing lets you speak directly to the customer. It’s true that sales calls require more time and effort, but in the end the results speak for themselves. A potential client will be more receptive when they are contacted directly. This gives you a setting where you can answer questions and address any concerns that they might have. You can do much more for a person on the phone than you can with a clip art covered email.

Tried and True

Business to business telemarketing was popularized in the 1970’s. When something has been proven to work for almost fifty years, it is usually worth adding to your routine. In your daily life, getting to speak with someone person to person has become increasingly less common. Marketing, on the other hand, has kept the phone call in its orbit because it works. During you lead generation process, the people you reach out to may not know much about your services. Over the phone, it is simple to explain your who you are, and why you’re calling. In a time when everyone is always connected, it is interesting to see how much an actual verbal conversation can help move your ideas forward.

Joined Together

When it comes to your own marketing strategies, there is no need to choose between newer medias and conventional methods. Developing a social media presence can get your name out in your industry, and telemarketing can be extremely useful for your lead nurturing. With the technology you currently have at your fingertips, it may seem easier and cheaper to just rely on automation. While this is a tempting thought, your marketing efforts will not matter if they don’t work. Think about how many emails go straight to your spam folder. Now, think about those who are picking up the phone and giving you a call directly. People are always going to remember someone they had an interaction with as opposed to a Facebook post they glanced at a while ago. Keep sending out your email blasts, just make sure you do a follow up call as well. People will always pay more attention if they know who you are.

There is not just one way to show off your marketing talents. If you have a great graphic designer on your staff, let them do what they do best. If you have someone who can sell shampoo to a bald man, give that person a list of contacts. As with any business, you should use every tool at your disposal. There are a few people who will be drawn in by your twitter feed, but there are so many others who will need a more direct approach. B2B telemarketing has been a feature in business since disco was all the rage. The reason it it still around it because it works. Don’t just go on your computer and expect other companies to come to you, get on the phone and put in the work. In the end, the numbers will speak for themselves.