Making the Most of Your Phone Calls
If you run your own business, you already know how important marketing is to your success. After all, you won’t make it very far if no one knows what you have to offer. Business to business telemarketing had been used to bring in new customers for decades. Seeing as everyone has access to a phone, why not use it to your advantage? There are many ways to implement B2B telemarketing, but there are some techniques that definitely work better than others. From lead generation all the way to your follow up calls, do your research and find out what will work the best to promote your company.
Strive for Improvement
Setting goals may seem like a great way to make sure you complete tasks. While it is great motivation, specific numbers are often difficult to live up to. Let’s say you got five people to express an interest in doing business with you today. You want to improve upon that and get seven people interested tomorrow. The problem with a goal like this is that anything below that set number is going to seem like a failure. What if you only get six people? It’s more than the previous day, but still not enough. What if you get three people on the hook, but the conversations took longer than normal? Both these situations are helping to expand your client list, but with the wrong mindset it can still be seen as inadequate. Focus on improvement rather than set numbers. Anyone can call ten clients in a day, but focusing on the quality of the call rather than an arbitrary number will help the business in the long run.
Stay Up To Date
Lead generation is essential to the entire telemarketing process. This is where you compile a list of potential clients that you intend to reach out to. Even though getting these leads can be time consuming and complicated, you should still do your best to keep your list free from clutter. When you find a new business who could use your product, their information will most likely get added to your ever growing lineup. Trimming down this list may seem counter-productive, however, you shouldn’t waste time calling people who are never going to do business with you. The world of business is constantly growing and changing. Some companies fail right out of the gate and some and move on to bigger ventures. There is no need to call people who are no longer operating or those who no longer have a need for your services. Updating your leads will free up time to find clients that want to do business with you..
Timing Is Everything
Most businesses operate within a standard nine to five workday. When you go to pick up the phone, it makes sense to call between these hours. On the other hand, sometimes it might be beneficial to call slightly before the day starts. Calling during lunch or at the end of a long, busy day may irritate some people who are ready for downtime. The beginning of the day is a different story. People are just settling in and are expecting to get to work. Try giving someone a call before business hours begin. You’ll get to pitch your idea before the everyday tasks attention away from opportunities like yours. You also may be able to get to the person in charge faster than you would at another time because other associates may not be in the building at that point. When you time your calls correctly, the results will surprise you.
There are plenty of tips and tricks out there that you can use to improve your numbers. Some will work wonders while others may fall flat. Anyone who runs a business wants it to thrive. Try new things to entice customers. Have a realistic mindset when it comes to improvements and you will limit your disappointments. Make sure you have a neat and tidy list of leads to make sure you don’t waste your valuable time. Making your calls before the start of the day can also lead you in a positive direction and save you from having to work your way through different people. B2B telemarketing can seem like a tricky marketing strategy until you get the hang of it. When you discover which strategies work best for you, you’ll see results in no time.