Just the Facts - B2B Telemarketing Stats - It's Your Call

Just the Facts — B2B Telemarketing Stats

It’s Your Call B2B telemarketing services offers outbound telemarketing services of all types but still our biggest seller is the cold call.

B2B cold calling is far from dead. In fact, the stats prove it’s still one of the most effective ways to start conversations and close deals. Here’s a breakdown of the numbers you need to guide your sales strategy this year.

📞 Why Buyers Still Love Cold Calls

49% of buyers prefer initial contact by phone.
That jumps to 54% for tech buyers.
57% of C-level execs prefer cold calls over other outreach.

🔢 The Numbers Game

Takes 8 calls on average to book a meeting.
Cold calling conversion rate = 2% (and that’s normal).
Successful reps make 52–60 calls per day.

🌐 Social Media + Trust

82% of buyers trust companies more if they’re active on social media.
77% are more likely to buy if the CEO is active online.

⏰ Timing Is Everything

Best time to call: 4–5 pm (71% higher conversions).
Best days: Wednesday, then Thursday.
Worst time: 1 pm.

✅ What Works (and What Doesn’t)

Calls with “we” statements → 65% more success.
Asking “Is now a bad time?” → 40% less success.
Calls longer than 5 minutes → 61% drop in success.
Talking more than 55% of the time → lower close rates.

🔁 Follow-Up Wins

50% of leads never get a follow-up.
Takes 5+ follow-up calls to close most deals.
Skipping follow-up steps on the first call → 71% lower close rate.

📱 The Voicemail Problem

80% of cold calls go to voicemail.
Only 15% of voicemails are heard.
Local numbers boost callbacks by 57%.
A voicemail + email/text follow-up = much higher replies.

💡 Takeaway

Cold calling still works — but success depends on smart timing, persistence, and new tools like AI. Master the numbers, and you’ll master the calls.

www.peaksalesrecruiting.com/blog/cold-calling-statistics/

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