It’s The Most Wonderful Time of the Year… For Your Sales!
The holidays can be the best time of year for many reasons. You get to spend more time with friends and family, you get some much-needed end of the year down time, and everything around you is festive and bright. While we all tend to think about our days off this time of year, you may also want to consider how it could help your sales. B2B telemarketing services give you the edge you need to keep your company thriving all year, the end is no different. There are a few common business practices that you will be able to use to your advantage while you put your customers in the holiday spirit. So, sit back, grab a cup of hot cider, and take a look at how to make new connections this holiday season.
Holiday Lead Nurturing
Making new connections during this cheerful time is easier than you may think. You have the spirit of the season behind you and while businesses do tend to be busier, they also have much to look forward to. When you typically reach out to a new potential customer, you may find yourself navigating a maze of gatekeepers and voicemails. The added bonus of the holidays is that with so many people taking time off, the ones who are usually working until the last minute are the decision makers. You can get in touch with important contacts much more quickly than during the rest of the year, and you will be able to tell them all about your holiday services and how they will benefit any company in your industry. Don’t be intimidated by the hectic nature of the holidays, use it to help your sales.
Reach Out and Spread Cheer
You are already familiar with the importance of a follow up call. You need to keep in touch with your customers on a regular basis to maintain a good professional relationship. This ensures that your company stays in the front of their mind, and they know that you are dedicated to giving them the best experience. At the end of the year, you have the unique opportunity to not only check in with your best customers, but to also tell them about what you and your team have going on. Consider informing them about a Black Friday, or holiday sale. If they have been buying with you for a while, there could be a New Year’s customer loyalty discount. People have come to expect promotions during the holidays, your company shouldn’t be any different. Reach out and let people know why they chose you in the first place.
End of Year Budgets
Cold calling during the holidays does not only give you the advantage of staying in the customer’s mind, but it can also increase the chance of you making sales. Most business owners will make every effort to stay on budget throughout the year, and the ones who are successful sometimes have a surplus. When you time your calls correctly, you can help them go through the rest of their funds and help them out in more ways than one. If your services are necessary for a company, and they need to find a way to spend some extra money, you could be taking something off their plate while providing products that they actually need. Not only will they remember the quality service you offer, but they will think of you as the one who helped them out with their numerous end of year decisions.
The holidays are a happy time for so many people, it should be the same with your sales. B2B telemarketing at the end of the year can potentially help you with your lead nurturing strategies in ways that are impossible any other time. With so many taking time off, you will be able to reach key players faster than you would in other situations. You will be able to spread some of your own holiday cheer to new and current customers in the form of best wishes, or themed promotions. All your effort has the potential to pay off immensely when you help others with their end of your budgets. When you see everyone else celebrating their own holidays and ringing in the new year you should join them with a new set of sales under your belt. Use all the B2B telemarketing services at your disposal to make sure both your customers and yourself have a happy holiday season.