When conducting training’s on cold calling and telemarketing I always stress that adding humor to your conversation increases your credibility and begins to develop a sales relationship.  When I first started IT’S YOUR CALL a longtime telephone sales rep and expert appointment setter told me that if I could make a person laugh in the first 30 seconds of a call I had a much better chance of setting the appointment. The following article articulates how humor can benefit your telemarketing campaigns.

Is being funny great for your telemarketing business? Well, it depends on who you ask. For the human resource services and some floor managers, making a joke to a lot of people can be a sign of bad business sense, or the kind of person who will not be taken seriously. These are perceived to be detrimental to what a company will aim for.  But there are a lot of things that you can gain with the help of a little humor. Companies that decide to implement humor on a larger scale will find plenty of benefits, especially when lead generation is concerned.

These are some reasons why humor should help you:

1.  A little humor can liven up your conversations. This can be the make or break difference in your business.  Prospects are more willing to work with someone that they feel comfortable with.
2. Telemarketers that practice humor tend to be more confident in their calls. A confident lead generator will sound good on the phone, earning trust from the listeners.
3. Humor can change the perceptive of people over a problem. Sometimes, challenges can present their solutions when viewed from another perspective.
4. Humor can help reduce stress. Telemarketing work can be very stressful, but at least a few laughs can improve your day and make you work better.
5. It can break the ice and improve relationships. This is good for managers who want to put their employees at ease. Sharing a few light jokes can be great way to engage them.

These are just some of the benefits that humor can bring to your firm.

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