Fantastic Leads and Where to Find Them

Customers can be seen as the lifeblood of a company. Every business needs a continuous stream of new and returning customers in order to function. If you happen to lose a few old ones, you should be able to bring in new people to fill the void. Lead generation is essential to a successful future in business. B2B telemarketing uses your list of prospects to boost your client base. So now the real question is, how do you decide where to look for new leads, and which avenues would be most effective for your needs? There is an abundance of options out there that can all help in one way or another. For now, let’s focus on a few ways you can find new leads, or a sales list, that are readily available to everyone.

Web Search

While simply Googling businesses in your industry will give you a long list of people to call, you will most likely waste a good amount of time as well. There are so many companies that have gone digital that it has led to a tidal wave of useless information. When you are conducting a search, pay attention to a few key elements.

• Scam Sites: Some companies that are looking for a way to take advantage of others will go to great lengths to show how great their company while never providing information as to how they are so successful. Fake testimonials, ticking clocks, and unrealistic statistics are also huge red flags when it comes to the legitimacy of a site.
• Outdated Sites: If you come across a website that looks like no one has done an update in the last decade or so, try doing some more research on the company. There are quite a few instances where one company will change their name or ownership and an old site will just be forgotten. Other businesses may simply not exist anymore and the site is now irrelevant. Either way, save yourself some time and energy and make sure the people you reach out to are still around to listen to you.

Networking Events

Sometimes, the best way to make a connection is face to face. Networking events allow people from similar industries to get together to see if they can obtain new clients. This is a unique experience that can provide you with a number of promising leads. In this situation, you not only get the chance to introduce yourself to an actual person, but you also have the chance to slow down and learn about the other company at the same time. Lead generation is a necessity for anyone who runs a business. Attending networking events will always be able to vastly improve your list.

Social Media

Sometimes you need to go out and find new customers, other times, you can let them come to you. The world of social media is constantly changing and growing. It is a tool companies can use to gain name recognition and build a strong foundation. After you have given yourself a strong presence on the major sites like Facebook, Twitter, and Linkedin, you can look into your followers and get some new leads. Similar to web searches, you need to make sure you’re not doing research on fake accounts or bots, but once you weed out all the excess, you’ll be on your way to some brand new customers.

List Brokers

New leads are always going to be important. Sometimes, however, there just aren’t enough hours in the day. Running a business comes with a seemingly endless amount of tasks which leaves little room for extra work. If you just can’t seem to find the time to find new leads on your own, consider looking into list brokers. A list broker uses a variety of marketing campaigns including phone calls, direct mailers, and targeted emails to compile a list of people who may be interested in working with you. This list will typically contain basic information such as the name, address, and phone number of the prospective lead. This is a great option if you are invested in finding new customers, but just need a little extra help with the legwork.

Bringing in new clients, prospecting, may seem challenging. There are so many resources out there that you may not know where to start. If you take a step back and relax, you’ll see that the answer is not all that complex. The most obvious choices have been used over and over again because they work. You can do your own investigative work with a web search, or you can get yourself out there and meet new people at a networking event. Social media itself can help show you who your fans are and why you should reach out to them. There are also list brokers that can give you the extra momentum you’ve been looking for. B2B telemarketing is only as effective as the sales leads you have. Make sure you know where to look for the good ones.