How to Follow-Up with Event-Based Marketing Leads
Attending a trade show, a conference or conducting a webinar/seminar are all great ways to generate leads. As this article states these are personalized approaches and this type of interaction needs to continue after the event. We have many customers
The 3 Golden Rules for Lead Follow-Up – Inbound and Outbound Leads
I like this article a lot. The b2b lead generation and lead qualification needs to have a consistent process in order to be successful. Our customers will use our b2b telemarketing service as an extension of their sales and marketing
3 Best Practices for Better B2B Trade Show ROI
Trade shows marketing has to be a solid process that can be adjusted and replicated. For a small business a booth might not be an option so envisioning a table set up and what goes on the table is necessary. How
Tips to Following Up With Prospects
We have customers who are doing b2b telemarketing/marketing campaigns, have a process in place to do the follow up but don’t have the band width to implement the system. They come to IT’S YOUR CALL when they need to do the essential follow
Telephone marketing
Preparation is so important in any circumstance but to handle spur of the moment inquiries in a b2b telemarketing setting is crucial to begin the building of confidence in your product. Creating a process that takes the lead from when
5 Ways to Generate B2B Leads at Trade Shows
The fall tradeshow season is right around the corner. This article articulates a great b2b marketing strategy to get the most out of the event by getting the most qualified leads. We’ve worked with many businesses that realize qualifying the
The Show is Over But the Game is at Halftime: Aggressive Follow Up is Key to Trade Show Sales
Focused, aggressive follow up is how the sales are made. But follow up is where many trade show exhibitors fall short. By the time the show ends, you and your team have collected contact information from prospects, and have engaged
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Here’s a great article giving advice on making B2B telemarketing calls. It focuses on the outbound telemarketing aspect of sales and creating a lead generation and a lead qualification process for those inbound leads. Yes, digital marketing maybe considered less
Steps to Develop a Telemarketing Campaign
Implementing a b2b telemarketing strategy is the quickest way to start generating qualified leads. The following article does a nice job of outlining the steps. I would take note that using annual revenue in your search criteria isn’t an accurate
Quality not Quantity
Qualifying leads is an essential part of growing your potential customer base and turning prospects into sales in B2B marketing. Often, potential leads don’t respond to the first few follow up phone calls or email marketing attempts. With a large