Money Making Methods for Following Up with Trade Show Leads
This article is right on about the follow up strategy for trade show leads. When I started IT’S YOUR CALL I knew that most companies didn’t do the necessary follow up on leads gathered from trade shows. I went to exhibitors
5 do’s & don’ts of B2B lead qualification
This is a great article discussing b2b lead qualification. Often times marketers think more is better and just gather lead to be successful. B2B lead generation is great but never qualifying the leads results in wasted time and money. Many of IT’S YOUR CALL‘s
Inbound Marketing Improved With Outbound Telemarketing
A Software as a Service company was generating interest by having visitors to their website download a white paper. Visitors had to fill out a basic form which included a phone number in order to perform the download. After discerning
How to Follow-Up with Event-Based Marketing Leads
Attending a trade show, a conference or conducting a webinar/seminar are all great ways to generate leads. As this article states these are personalized approaches and this type of interaction needs to continue after the event. We have many customers
The 3 Golden Rules for Lead Follow-Up – Inbound and Outbound Leads
I like this article a lot. The b2b lead generation and lead qualification needs to have a consistent process in order to be successful. Our customers will use our b2b telemarketing service as an extension of their sales and marketing
3 Best Practices for Better B2B Trade Show ROI
Trade shows marketing has to be a solid process that can be adjusted and replicated. For a small business a booth might not be an option so envisioning a table set up and what goes on the table is necessary. How
Tips to Following Up With Prospects
We have customers who are doing b2b telemarketing/marketing campaigns, have a process in place to do the follow up but don’t have the band width to implement the system. They come to IT’S YOUR CALL when they need to do the essential follow
Telephone marketing
Preparation is so important in any circumstance but to handle spur of the moment inquiries in a b2b telemarketing setting is crucial to begin the building of confidence in your product. Creating a process that takes the lead from when
5 Ways to Generate B2B Leads at Trade Shows
The fall tradeshow season is right around the corner. This article articulates a great b2b marketing strategy to get the most out of the event by getting the most qualified leads. We’ve worked with many businesses that realize qualifying the
The Show is Over But the Game is at Halftime: Aggressive Follow Up is Key to Trade Show Sales
Focused, aggressive follow up is how the sales are made. But follow up is where many trade show exhibitors fall short. By the time the show ends, you and your team have collected contact information from prospects, and have engaged