Combining Old School and New School Marketing
Here is an excerpt from our e-book “Cold Calling for the Clueless“, which is available online or on Amazon, that talks about the integration of inbound marketing and business to business lead qualification. There’s a lot of interest in content marketing these days and
Sales lead generation
Content Marketing can be a very successful way to uncover prospects that are interested in your product or service. To turn this process into a lead generation process reaching out and making personal contact with the prospects and then qualifying each one
How to Effectively Follow Up on Sales Leads
This article describes the importance of following up on inbound sales leads which ultimately allows you to do lead qualification and lead nurturing. Whether you’re in a B2B scenario or a B2C scenario follow up has to occur. When we
B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified
A great article that breaks down a b2b lead generation and lead nurturing strategy. This spells out the structure that’s needed to implement a successful marketing to sales hand off. Not surprising is the suggestion that at least 60% of the
5 Ways to Generate B2B Leads at Trade Shows
This article is written from the PR perspective but whether its from this industry perspective or any other marketing industry perspective the consensus is that a follow up phone call needs to occur after the trade show. Customers have hired IT’S
So Many Leads…So Little Time
Here is a case study about one of our current customers who is utilizing our b2b telemarketing services. Not only are we doing lead generation but also lead qualification, by following up on emails that have been sent to their prospects.
B2B Lead Qualification: Stop generating leads and start generating revenue
This article sums up the current marketing trend. Build a form and leads will come. Yes, a form will generate leads but the majority are not ready to be handed off to sales. The process of qualifying inbound leads needs
The Seven Selling Basics That’ll Make You as Great as You Want to Be
Some great points are made about the basics however the prospecting aspect is sorely lacking. Our customers hire us to add to their b2b sales process. We create lead generation and lead qualification campaigns to help their prospects through the sales cycle. Of course there are
5 Tips for a Healthy Pipeline
Qualifying your prospects is key to making sure your sales pipeline is “healthy”. Many of our customers utilize our b2b telemarketing services to further qualify leads that are in their database. This article discusses setting criteria to move prospects seamlessly through the pipeline. A pipeline full
The 7 most important stages in the b2b telemarketing funnel
This is a great breakdown of the B2B telemarketing process for generating leads. Defining the steps helps all involved to understand the various stages of the sales funnel. Working with our customers we make sure that everyone has the same