Using the Phone for Nurturing Your Leads
Lead nurturing is a vital component of the sales process. After generating leads and entering them into a marketing database they still need to "touched" to keep your company top of mind. At It's Your Call B2B telemarketing services we've
Telemarketing Overview
This is an excerpt from my book "Cold Calling for the Clueless" a guide to implementing a B2B telemarketing process the Non-Sales Entrepreneur. It's about a 20 minute read but the reviews have said the content is invaluable. At some point
Increasing Sales with a B2B Telemarketing Service
A B2B telemarketing service can help you increase sales in a number of ways, including: Generating leads: A good telemarketing service will have access to a large database of leads that are pre-qualified for your products or services. This can save
Summer is a great time for B2B Sales Prospecting
Summer can be the best time to start lead generation programs and begin new relationships with prospects and thus find those hidden nuggets of gold. This is an article that a Canadian company wrote about prospecting in the summer and every point made
Lead Generation That Converts Leads into Sales Opportunities
Recently, we were asked to help further qualify respondents to our customer’s lead generation campaign. We were able to uncover some immediate sales opportunities but we also determined where the other leads were in the sales process and helped to determine what
Sales-Marketing Alignment: What B2B marketers can learn from a one-person team that drove a 10% product demo conversion
This is a case study that Marketing Sherpa wrote about one of our customers. Although it was written in 2011 the process is still the same. SUMMARY: Marketing/Sales alignment receives a lot of attention because when these teams work closely together, the
How Can Humor Help You Telemarketers
When conducting training’s on cold calling and telemarketing I always stress that adding humor to your conversation increases your credibility and begins to develop a sales relationship. When I first started IT’S YOUR CALL a longtime telephone sales rep and expert appointment setter
5 Ways to Reach an Evasive Decision Maker
In the e-book “Cold Calling for the Clueless” it states the “the Gatekeeper is our friend” in this article that statement is reinforced. I have several anecdotes how an appointment is set with all communication being through the gatekeeper. I’m not quite sure how I
How to Handle Rejection in Cold-Calling
Although b to b telemarketing is a lot less negative than b to c telemarketing it still takes a thick skin to handle the rejection that can occur when making cold calls. Even when making follow up calls (warm calls)
10 Sales Stats to Keep in Mind in 2016
To utilize these sales stats one would have to utilize the phone efficiently and effectively. We’ve done several campaigns helping companies with their b to b sales process with follow up calling and lead qualification. Here are ten sales stats, accompanied by