Cold Calling is Work Not Luck
I am not going to tell you that b to b cold calling is easy. I am not going to tell you that cold calling is fun. I am going to tell you that effective b2b telemarketing is highly productive
What Are You Going to Say?
Once you have put together a good list of quality prospects for your B2B Telemarketing Campaign, it’s time to further qualify your list and your test the effectiveness of you pitch with a well scripted call script. I know, I know.
Tips for improving your dirty little secret (cold calling and lead generation)
B2B cold calling is the dirty little secret that no one wants to admit that they do or want to do. At this time in business when the push is towards solely using email marketing we get numerous inquiries about
The Right Way to Use Lead Nurturing
When a person decides to grow tomatoes they often start with a seed. They put that seen into some soil and they may or may not get a few tomatoes. With gardening, things like tending and watering seem like obvious
Difference Between Cold-Calling and Telemarketing
This article spells out the difference between Cold Calling and Telemarketing but it doesn’t address the difference when talking about B2B Telemarketing as opposed to B2C. In the B2B world of marketing, the potential to annoy your prospects because of calling during leisure time
7 Tips for Successful Prospecting During the Holidays
This article gets it. In the B2B telemarketing/lead generation world the holidays, Fridays, including summertime can be the best time to do a cold calling campaign. As business activities relax your prospects are more apt to talk. I liken it
7 of the Craziest Cold Call Opening Lines that Actually Work
Spoiler Alert! I’m not a fan of all these openings particularly when doing a B2B telemarketing campaign. Number 7, though, is one that I wholeheartedly subscribe too. Often when receiving a cold call a prospect will be wary and skeptical
Throw the Objections Out the Door
Every time you pick up the phone you give yourself a chance at bringing in a new customer. In the beginning, calling companies out of the blue might feel awkward, but as soon as you get your footing, it will
The Journey of a Successful Sale
Picture a world where every cold call you make ends in a sale. While that would be amazing, you know from experience that getting businesses interested in what you are selling is never that easy. B2B telemarketing has a whole
Why your B2B lead generation strategy can still benefit from cold calling
Here’s a dirty little secret. We get numerous inquiries from digital marketing agencies to make B2B telemarketing calls. We cold call their prospects, qualify the leads and when appropriate set appointments. The result is the agencies get qualified leads to