Multichannel Outreach — Reach a Wider Audience
At IT'S YOUR CALL we use our b2b telemarketing services but it's just one of our tools in our toolbox to do lead generation and we encourage our customers to use more than one strategy as well. This article describes
They’re Interested! Now What?
You need to have a thick skin in order to make cold calls all day. You hope that everyone will be interested in your services, but that is not likely to be the case when you’re dialing someone out of
Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get
B2B Cold Calling Best Practices
This article re-iterates what we truly believe that cold calling is the most effective way to reach your target audience and ultimately the decision makers. This article talks about best practices but when you don’t have the time to do it yourself
When It Comes to Sales, the Phone Is Your Most Powerful Tool
This article is not only pro business to business telemarketing it offers statistics to back up the reasoning. I may be a bit bias but I like what this article points out. The Internet connects everyone on this planet instantaneously. Social-media
Summer is a great time for B2B Sales Prospecting
Summer can be the best time to start lead generation programs and begin new relationships with prospects and thus find those hidden nuggets of gold. This is an article that a Canadian company wrote about prospecting in the summer and every point made
How Can Humor Help You Telemarketers
When conducting training’s on cold calling and telemarketing I always stress that adding humor to your conversation increases your credibility and begins to develop a sales relationship. When I first started IT’S YOUR CALL a longtime telephone sales rep and expert appointment setter
5 Ways to Reach an Evasive Decision Maker
In the e-book “Cold Calling for the Clueless” it states the “the Gatekeeper is our friend” in this article that statement is reinforced. I have several anecdotes how an appointment is set with all communication being through the gatekeeper. I’m not quite sure how I
Why Holiday Prospecting Works
Making business to business telemarketing calls during the holidays can be an extremely productive endeavor. The article below states what we explain to our customers and prospects “when they want to hold off until the beginning of the year”. It only makes
How to Handle Rejection in Cold-Calling
Although b to b telemarketing is a lot less negative than b to c telemarketing it still takes a thick skin to handle the rejection that can occur when making cold calls. Even when making follow up calls (warm calls)