Who’s On Your List Says Much About What Will Be In Your Wallet
I will be the first to tell you that B2B cold calling is productive but not easy. When cold calling with a well targeted list as part of an overall marketing strategy, it will produce viable leads. So how do you go about getting a
5 Ways to Generate B2B Leads at Trade Shows
The fall tradeshow season is right around the corner. This article articulates a great b2b marketing strategy to get the most out of the event by getting the most qualified leads. We’ve worked with many businesses that realize qualifying the
The Show is Over But the Game is at Halftime: Aggressive Follow Up is Key to Trade Show Sales
Focused, aggressive follow up is how the sales are made. But follow up is where many trade show exhibitors fall short. By the time the show ends, you and your team have collected contact information from prospects, and have engaged
How Do I Get Them to Like Me?
Quite simple. Target your B2B2 Telemarketing campaigns to organizations who can truly benefit from what you have to offer. Take the time to get to know your prospect before you ever pick up the phone. There’s an age old saying “No
How to Make Lemonade from Lemons…At All Levels of Ripeness
Lemons have gotten a bad rap. While they are not so great to eat directly off the tree, they are a useful and wonderful ingredient in everything from cleaning products to our favorite refreshments. A successful business person looks upon
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Here’s a great article giving advice on making B2B telemarketing calls. It focuses on the outbound telemarketing aspect of sales and creating a lead generation and a lead qualification process for those inbound leads. Yes, digital marketing maybe considered less
Cold Calling is Work Not Luck
I am not going to tell you that b to b cold calling is easy. I am not going to tell you that cold calling is fun. I am going to tell you that effective b2b telemarketing is highly productive
Questions For a B2B Telemarketing Service
Where are the callers making the calls? Consideration: Dialect can affect the way you are perceived by your prospect Who writes the script? Consideration: A script needs to be written in such a way that it is more of a guideline for the
What Are You Going to Say?
Once you have put together a good list of quality prospects for your B2B Telemarketing Campaign, it’s time to further qualify your list and your test the effectiveness of you pitch with a well scripted call script. I know, I know.
Steps to Develop a Telemarketing Campaign
Implementing a b2b telemarketing strategy is the quickest way to start generating qualified leads. The following article does a nice job of outlining the steps. I would take note that using annual revenue in your search criteria isn’t an accurate