Telephone marketing
Preparation is so important in any circumstance but to handle spur of the moment inquiries in a b2b telemarketing setting is crucial to begin the building of confidence in your product. Creating a process that takes the lead from when
Who You Gonna Call?
There is a common myth in b2b telemarketing that you should make as many calls as possible. What I say to my clients who are looking at a business to business telemarketing campaign is “the program is only as good
Is an Outbound Prospecting Team Right for You?
Before you consider building an outbound lead gen team, you must make sure you would actually benefit from one, which typically means your company exhibits one or more of the following 5 signs. 1. You want to grow sales but you don’t have
Who’s On Your List Says Much About What Will Be In Your Wallet
I will be the first to tell you that B2B cold calling is productive but not easy. When cold calling with a well targeted list as part of an overall marketing strategy, it will produce viable leads. So how do you go about getting a
5 Ways to Generate B2B Leads at Trade Shows
The fall tradeshow season is right around the corner. This article articulates a great b2b marketing strategy to get the most out of the event by getting the most qualified leads. We’ve worked with many businesses that realize qualifying the
The Show is Over But the Game is at Halftime: Aggressive Follow Up is Key to Trade Show Sales
Focused, aggressive follow up is how the sales are made. But follow up is where many trade show exhibitors fall short. By the time the show ends, you and your team have collected contact information from prospects, and have engaged
How Do I Get Them to Like Me?
Quite simple. Target your B2B2 Telemarketing campaigns to organizations who can truly benefit from what you have to offer. Take the time to get to know your prospect before you ever pick up the phone. There’s an age old saying “No
How to Make Lemonade from Lemons…At All Levels of Ripeness
Lemons have gotten a bad rap. While they are not so great to eat directly off the tree, they are a useful and wonderful ingredient in everything from cleaning products to our favorite refreshments. A successful business person looks upon
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Here’s a great article giving advice on making B2B telemarketing calls. It focuses on the outbound telemarketing aspect of sales and creating a lead generation and a lead qualification process for those inbound leads. Yes, digital marketing maybe considered less
Cold Calling is Work Not Luck
I am not going to tell you that b to b cold calling is easy. I am not going to tell you that cold calling is fun. I am going to tell you that effective b2b telemarketing is highly productive