Tips for improving your dirty little secret (cold calling and lead generation)
B2B cold calling is the dirty little secret that no one wants to admit that they do or want to do. At this time in business when the push is towards solely using email marketing we get numerous inquiries about
Preparing For the Best: How Mapping Out Your Strategy Makes All The Difference
Picture yourself at the beginning of a race. You can see the finish line and you have all the confidence in the world. The other competitors around you are all just as eager to begin. It is at this point
How to Use Lead Nurturing to Improve Your B2B Sales
Your clients are at the very center of your business. They allow you to grow and thrive while giving you the opportunity to move forward with new ideas. B2B telemarketing allows companies like yours to find new contacts who can
What Comes Next? How to Perfect the Follow-Up Call
You always know who you’re calling and what you need to say. B2B telemarketing is all about how you explain yourself to the person on the other end of the line. When you know everything there is to know about
How Important is a Script? Learn What to Say and How to Say It
You have probably received a scripted call at some point in your life. Whether the person is trying to sell you a product or get you to donate money, they need you to listen in order to get their point
The Right Way to Use Lead Nurturing
When a person decides to grow tomatoes they often start with a seed. They put that seen into some soil and they may or may not get a few tomatoes. With gardening, things like tending and watering seem like obvious
The Benefits of Trade Shows
Let’s say you are a baker. Your muffins, cookies, and cupcakes are the best around. You choose your ingredients carefully and create your recipes from scratch. You know you have a good product, but with no client base to speak
New Marketing Techniques Vs. Time Honored Favorites
It’s no secret that people are more connected now than ever. It is just so easy to send a text message or an email. Actually picking up the phone and speaking to someone might remind you of the good old
Difference Between Cold-Calling and Telemarketing
This article spells out the difference between Cold Calling and Telemarketing but it doesn’t address the difference when talking about B2B Telemarketing as opposed to B2C. In the B2B world of marketing, the potential to annoy your prospects because of calling during leisure time
Fantastic Leads and Where to Find Them
Customers can be seen as the lifeblood of a company. Every business needs a continuous stream of new and returning customers in order to function. If you happen to lose a few old ones, you should be able to bring