5 BEST PRACTICES OF TRADE SHOW LEAD QUALIFICATION
I started It's Your Call B2B Telemarketing service by walking tradeshow floors and asking exhibitors, "who's going to follow up on those leads?" Having run an inside sales group, I knew that most sales people stick the "hot leads" in
Improve your Cold Calling and Lead Generation
This article has a different take on making the cold call and lead generation. With new customers I always stress that consistency is key in a B2B telemarketing strategy. Rarely will you find someone answering the phone and say, "I
The Lead Generation Process
This article about the lead generation process is very detailed in outlining the necessary steps for a comprehensive lead generation system. Using a B2B telemarketing service can help with what may seem as the more daunting part of the process
Planning your summer telemarketing campaign?
I always say that although connection rates maybe lower in the summer they are more impactful. We found some of our largest accounts for our customers when calling during the summer. Consistent b2b telemarketing is key when implementing a campaign.
Telemarketing Overview
This is an excerpt from my book "Cold Calling for the Clueless" a guide to implementing a B2B telemarketing process the Non-Sales Entrepreneur. It's about a 20 minute read but the reviews have said the content is invaluable. At some point
Is B2B Cold Calling Dead?
I go to many networking events and am often asked this question. The answer is no and the trend seems to be it is being utilized more than in the recent past. Savvy sales and marketing people are realizing the powerful
Supplement Your Inside Sales Team with B2B Telemarketing Services
There are several compelling reasons to consider supplementing your inside sales team with B2B telemarketing services: Increased Efficiency and Productivity: Focus on High-Value Activities:Free up your in-house team to focus on qualifying leads, closing deals, and building relationships with potential clients,
Pre and Post Trade Show Strategy
Utilizing the phone can be a powerful tool in both your pre- and post-trade show strategy. Here are some effective ways to leverage phone calls for success: Pre-Show: Targeted outreach: Research potential leads attending the show and make personalized phone calls introducing
Boosting your 2024 B2B Marketing with Telemarketing Services: A Powerful Strategy
B2B telemarketing can be a powerful tool to supercharge your 2024 marketing efforts, but it's crucial to approach it strategically for maximum impact. Here's how: Define your goals and target audience: Goals: What do you want to achieve with telemarketing?
B2B Telemarketing VS. Digital Marketing
B2B telemarketing can be better than digital marketing in some cases, depending on your target audience and marketing goals. Here are a few reasons why: Direct contact with decision-makers. Telemarketing allows you to speak directly with decision-makers at your target companies.