We’re Your Starting Pitcher
In baseball, the starting pitcher sets the tone. They take the mound first, face the toughest early innings, and give the team its best shot before handing things off. In B2B sales, outbound telemarketing plays exactly that role — and
Mastering the art of flawless follow-up calls
At It's Your Call B2B telemarketing service we always stress the importance to our customers how following up is key. Often times we're charged with appointment setting while generating leads. After we've qualified the appointment and sent it over to
Don’t Ghost Your Prospects
In B2B sales, your prospects aren’t just names on a list—they’re potential long-term partners. Yet too often, sales teams focus on the next lead and leave current prospects hanging. The result? Missed opportunities, damaged trust, and wasted effort. Simply put:
Why Follow-Up Calls Build Credibility in B2B Sales
In B2B sales, credibility is everything. Buyers are flooded with pitches and promises, but they respond to reps who demonstrate consistency, preparation, and professionalism. A well-executed follow-up call signals reliability and builds trust—two factors that influence whether a prospect sees
A Good Reason to Run a B2B Telemarketing Campaign During the Summer
Conducting a B2B lead generation telemarketing campaign is ideal during the summer months. The summer is a more relaxed time in most businesses and therefore people are usually at their desks and willing to take phone calls and talk. This
Outbound B2B Telemarketing Call Tips
Changing the script (pun intended) is what this article is all about. I applaud the first tip in this article on how to make a B2B telemarketing call work better. I always hate when strangers on the phone ask me,
Facts Don’t Lie
I love facts that support my point of view! I have always said that B2B telemarketing is the fastest most effective way to generate leads, qualify leads and schedule appointments. Using a B2B telemarketing service along with more "modern" marketing
Improve your Cold Calling and Lead Generation
This article has a different take on making the cold call and lead generation. With new customers I always stress that consistency is key in a B2B telemarketing strategy. Rarely will you find someone answering the phone and say, "I
Best Practices Of Trade Show Lead Qualification
I like this article a lot! 1. It taught me a knew technique in the b2b lead qualification process (see item 2) and 2. It reinforces my stance that even if the trade show was a few months ago the
Outbound Lead Generation as a Proactive Strategy
It's Your Call, a B2B telemarketing service, offers customers a proactive lead generation and lead qualification process that keeps the pipeline filled. The following article outlines the importance of having a consistent lead generation effort and why. Outbound lead generation is