Sales Prospecting Isn’t an Event. It’s a Campaign.
When we begin working with companies all aspects of their marketing efforts are looked at to make sure there is a process. Hiring a call center isn’t marketing campaign in itself. There have been times that we’ve seen successful telemarketing
Qualifying trade show leads the right way
Trade show attendance is more than “just showing up” Solid leads can be obtained when putting a plan in place to handle attendees during the show. This article does an excellent job describing a process for what to do while
Database Cleaning
When we’re hired to perform a b to b telemarketing campaign we are given a prospect list and not only will we do lead qualification and appointment setting, but we’ll also clean the list. Finding the right contact information for the decision
Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get
B2B Cold Calling Best Practices
This article re-iterates what we truly believe that cold calling is the most effective way to reach your target audience and ultimately the decision makers. This article talks about best practices but when you don’t have the time to do it yourself
Am I Doing All I Can with B2B Telemarketing?
This article says it all. The points made are repeated through out many of the posts in this blog. In the event your company’s B2B telemarketing program has not been living up to the hype or you really do not have a solid program
When It Comes to Sales, the Phone Is Your Most Powerful Tool
This article is not only pro business to business telemarketing it offers statistics to back up the reasoning. I may be a bit bias but I like what this article points out. The Internet connects everyone on this planet instantaneously. Social-media
Don’t You Just Love Appointment Setting?
If you have the time to set your own appointments this is a great article that can help you get the appointments with decision makers. If you don’t have the time It’s Your Call helps with b to b appointment
Seven Roles for Telemarketing Calls Within a Marketing Mix
There remain a number of distinct roles for telemarketing within today’s marketing mixes. Marketing is a process which requires continual adaption and innovation. In the drive to stay current, though, there can be too much focus on leading-edge techniques at the expense of
5 Tips for Your Lead Qualification Process
This article describes the importance of having a lead qualification process. Many of our customers hire us on a project basis to qualify their prospects acquired from inbound marketing, trade shows , and other direct marketing campaigns. Using the phone to qualify leads