Avoid the Brushoff and Make More Sales

You have made enough sales calls over the course of your career to know when a client just wants to get rid of you. It makes sense, other businesses are just as busy as you are and sometimes they don’t think they have time to talk. There are a variety of B2B telemarketing services you can use to spark interest and speaking to someone directly is one that you should always be taking advantage of. Whether it’s for lead generation or lead nurturing purposes, you always bring your A-game. That’s exactly why getting the brush off from your customers is so difficult. You need their time and their business in order for yours to succeed. The next time a customer tries to get you off the phone without a second though, try a few new tactics so you can still get the most out of your call.

Be Aware

People will always have a million excuses ready to go as to why they don’t have time to speak with you. After you’ve made enough calls, you’ll be able to tell those who are interested from those who just want to get back to what they were doing before you called. It is always easier for you when a buyer has a genuine need and interest in your services. Sadly, this will not always be the case. It is this other type of call that is going to take some extra effort. Don’t allow yourself to be dismissed before you can get a word in. Empathize with their position and add a few lines about how your company can help their’s. You will eventually learn how to spot a flimsy excuse, and with a little work you will know how to proceed.

Get Their Information

Sometimes getting someone on the phone at all can be a challenge. You might go back and forth with the gatekeeper, or just get sent to voicemail. When you actually reach the person that is in charge of purchasing, do everything you can to hold onto them. They might try to avoid talking to you by telling you they’re busy, or that they just can’t use your services at this time. Either way, ask for their contact information. You can tell them you’re going to call back at a more convenient time. The direct line for a buyer will save you a world of hassle later on. Depending on their responses you can decide whether to call back right away, or to give them some time.

Talk Yourself Up

“Send me some information and I’ll take a look at it later.” It’s a line you’ve no doubt heard multiple times before. It’s a good excuse because customers can be done with you without having to be rude. Luckily, there are ways you can actually use this phrase to your advantage. From here you can ask about their specific needs. Tell them you only want to send them details that are applicable to their specific operation. You can then go into different options you have available and see what peaks their interest. It is a good way to talk about both their company and yours without taking too much time out of the day.

Always Call Back

Following up with other businesses will always be a meaningful part of a sale. Even in cases where you know the customer did not show any interest, you should still use the contact information you gathered before. The needs of a company change on a daily basis. Equipment breaks, new policies are introduced, and there will always be changes in management. Calling to check in every once in a while will give you insight into what you can offer and when you should offer it. Even if they take a while before they seem interested, you will still be able to stay up to date with their business and their people.

There are many forms of B2B telemarketing services out there. Cold calling is one of them and it often takes time for most people to master. All too often callers will let potential customers off the phone without doing their due diligence. Learn to spot a brush off and have responses ready. If you’re quick on your feet, you can then get direct contact information and try to find out more about the needs of their business. Gathering information like this will make lead nurturing run more efficiently. Try to grasp and understand the reason for excuses and follow up accordingly. Once you can deal with those who are dodging you, you’ll be much better off in the long run.