A Good Reason to Run a B2B Telemarketing Campaign During the Summer
Conducting a B2B lead generation telemarketing campaign is ideal during the summer months. The summer is a more relaxed time in most businesses and therefore people are usually at their desks and willing to take phone calls and talk. This article speaks to the availability of decision makers.
One of the biggest fallacies about B2B telemarketing during the summer months is that decision-makers are not available or are less likely to be responsive.
However, this assumption is not necessarily accurate. While it is true that many people take vacations during the summer, not everyone takes their holiday at the same time, leaving a good portion of decision-makers typically still available, creating potential opportunities to make business connections and close deals. This makes summer a great time to potentially get some quality, productive conversations going through direct telemarketing.
It is a common misconception that everyone takes their summer holidays simultaneously. However, this belief is not entirely accurate, particularly in the B2B world. Working professionals without children tend to schedule their annual leave outside of the school holiday period, while families with children typically plan their vacations during the summer school holiday period.
For instance, in the UK most families with children usually take a maximum of two weeks of annual leave during the six-week summer school holiday period. Conversely, working professionals without children often choose to schedule their annual leave outside the summer school holiday period, typically between late July to early September. During this time, they usually take a maximum of two weeks off within the 13-week summer period. This allows them to be accessible for business operations for approximately 85% of the remaining duration.
This demonstrates that there are professionals within your target organizations who remain accessible for outreach throughout the summer. Unless your focus is solely on a single role within the organization, such as targeting the CEO, where there might be a brief period of unavailability, there are usually multiple decision-makers, operational influencers, and executive stakeholders to engage with.
Therefore, even if some members of the Decision-Making Unit (DMU) are on vacation at different times during the holiday period, it’s highly likely that there will still be relevant people to engage with your campaign, and therefore, it will still be beneficial to approach them during this period. A strategic approach and selecting the appropriate communication channel will ensure effective engagement.
blog.gclb2b.com/blog/does-b2b-telemarketing-work-in-the-summer