Keep Calm and Cold Call On!

Trying to connect with a prospect is hard.  Making a meaningful connection is harder.  Digital marketing and content marketing reach out to a large volume of qualified and non qualified prospects.  At It’s Your Call we work with small businesses with their outbound calling campaigns to make targeted phone calls to potential prospects and start making relationships with the uncovered qualified leads.  In this article the approach to cold calling is outlined so the novice caller can gain comfort with the process.

Cold calling is one of the most frustrating, tedious, demoralizing activities sales reps have to routinely engage in — LinkedIn even found that 63% of sellers say cold calling is the worst part of their job.

It’s a low-converting, nerve-wracking process that forces you to stomach rejection after rejection after rejection. But for all of its flaws, cold calling is still one of the most effective B2B prospecting methods sales orgs can leverage.

So if you want your prospecting efforts to be as productive as possible, you need to have a sense of how to cold call with poise and persistence. Study up on how to tailor your messaging to accommodate cold leads.

That means taking strides like:

• Doing your research ahead of a call
• Understanding how to reference a cold call script without reciting it
• Strategically timing your calls to catch prospects at times when they’ll be more receptive to your outreach
• Starting your calls with a proactive reason for the conversation
• Prioritize educating your buyer

Even with those elements down, you should still be prepared to handle your share of hard “no’s”. You need to truck through all of that rejection as it comes — if you can stick it out, you’ll put yourself in the best position possible to prospect effectively.

blog.hubspot.com/sales/b2b-prospecting