B2B Telemarketing Goals That Will Boost Your Confidence

How many times have you looked at the list of phone calls you have to make and felt discouraged. You could plan to make dozens of calls every day and you will never be able to predict how each conversation will end. Companies that you thought were a sure thing could fizzle out, and others you thought were long shots could end up being some of your best customers. When the outcomes are so unpredictable it can be difficult to gauge how you are doing. Utilizing B2B telemarketing show you how to stay on track and improve your lead nurturing skills. Consider setting goals for yourself to make sure you are getting the most out of your conversations. Here are a few reasons why it could end up improving your routine.

What You Need

Before setting any goals, take stock of where you would like your company to be in terms of sales within a certain amount of time. It could be within your current quarter, by the end of the year, or maybe even something more long term. This will give you a great staring point when it comes to setting your goals. Decide what needs to be done in order to reach each milestone. How many leads to you need to generate? Can you do it yourself, or should you hire a team? Does your plan rely on return business, or is it more of a one and done situation? Design your goals to your products specifically. You might offer something that no one else in your area has so people like to hear all about it. On the other hand, you may be competing with similar companies so you would need to focus more on what sets you apart. No matter what your strategy, it can help you create a road map to get you exactly where you need to be.

Be Realistic

You already know that not every business you speak with will be a winner. They could be distracted, uncooperative, and sometimes just rude. A few calls to people like this would be enough to discourage even a seasoned salesperson. This is why not all your objectives should be based on financial outcomes. Whether you’re designing goals for yourself or your sales team, there are a few factors you should keep in mind.

• Call Volume: Being able to pick up the phone time after time is an accomplishment in itself, especially after facing rejection. Make sure you recognize the effort.
• Future Appointments: A call that doesn’t immediately lead to a sale is not always negative. Making arrangements to call the customer back at another time shows their interest and gives you more opportunities to wow them.
• Connections: It really is all about who you know. Sometimes positive connections with other companies can lead to more leads and better word of mouth.

It’s good to keep your eye on the prize, but don’t overlook your other accomplishments. Making a sale takes time and it’s good to acknowledge everything you did along the way.

Be Aware of Statistics

Sometimes all the motivation you need can be seen in black and white. Keep track of the success of your company. Consider everything from profit margins to customer loyalty. When you have those numbers in front of you, compare them to your telemarketing numbers. With any good salesperson, you will see a correlation between improved sales and the number of connections made. Even if the percentage of sales you make is low, you are still doing enough to keep the business on the right track. This is a great way to show someone who may not think they have much of an impact just how important they are to the business. You need to look at how well you a preforming at all times. This information can be used in ways that you may have not thought about before. Show your sales team just how great they are by showing them their own success.

Everyone goes through slumps. The trick to success is to not let it get to you. You should always take some time to get over a particularly bad rejection, but there is no reason you shouldn’t be able to right back in the game. Setting goals for yourself and your business will give you a better outlook on how you are doing. Take everything into consideration from the number of calls you make to the connections you form with other professionals. You can always see how well you are doing by comparing your work to the overall success of your company. It is not always easy to keep reaching for the phone every day but creating goals will help you see just how much of a difference you can make.