Building Relationships That Last: Tips on How to Make the Most of Your Phone Calls

Business owners everywhere know that the quality of their product is directly linked to their rate of customer retention. If you give the people what they need, and do it better than your competitors, a one time sale could turn into a lasting professional relationship. Buying your products will seem like a no brainer to many in your industry, but in order to make sure people come back for seconds, you may want to consider other options to cement the partnership. B2B telemarketing services can see you through from a simple cold call all the way to appointment setting and lead nurturing. Keeping in touch with people even after you’ve made a sale is essential to keeping another business interested. If you run a company that values its returning customers, take a look into what else you can be doing to stay in the front of their minds.

 

First Contact

First impressions are always important. When you are trying to sell your product, you need to make sure that you come off both friendly and knowledgeable so you can move forward with your potential client. There are times when this can be difficult, especially when cold calling. You are making contact with a stranger out of the blue. Reaching out like this can be intimidating, but there is no need to worry. Other businesses are used to sales calls. What you should focus on is how to stand out from the crowd. Be attentive and sociable. Some customers will enjoy a little small talk while others want you to get right to the point. You can usually gauge someone’s tone within their first few sentences and you can use your judgement on what to say next. If you make sure to match a person’s style and remain respectful to their schedule, they won’t see you as just another pushy salesperson, and could consider your services down the road.

Getting the Appointment

When you set an appointment with a customer, you’ve taken the next step to getting them in business with you. You already know everything there is to know about your products, and you need to make sure they know it too. It may be tempting to just list all the options and features you can offer them, but take some time and try to have a real conversation rather than making it sound too much like a run of the mill sales pitch. Listen to their questions and have answers ready whenever you can. Talk about what you can offer that is specific to their situation. You should be able to do some research to get a vague idea about the size and needs of another business. Use that to your advantage while going over different aspects of your service. If you are able to make your customer feel heard and appreciated, they are more likely going to turn to you when they want to make a purchase.

Keep in Touch

Even after you make a sale, you should still keep reaching out to the same people. Checking in to see how they are doing will show your dedication to customer satisfaction. You never want someone who has purchased with you to feel any buyer’s remorse. Wait an appropriate amount of time after your services have been used or delivered and call to see how the customer is doing. They will then be able to tell you if they had any questions or issues. Sometimes a problem is so small that the customer won’t even bother reaching out to you. If you are the one getting in touch though, you could help them solve a problem that would have been overlooked otherwise. If a person is satisfied with both your product and your customer service, the chances that they will come back for more will increase exponentially.

Building relationships between businesses takes a great deal of time and effort. In addition to making your own company appealing to others, you need to make sure you treat people the right way so they will want to make a purchase from you.Your initial contact is crucial is setting the stage for future conversations. A friendly tone and a well-informed pitch should give you a leg up. Lead nurturing and appointment setting can be made easier by listening to the needs of your customers and trying to meet them. Even after a purchase is made, you should still check in to see their level of satisfaction. This will often get you some return business and possibly even referrals. It may be difficult and time consuming, but when all is said and done, building a lasting relationship is exactly what your business needs to thrive.