Prospecting
This article from Entrepreneur not only defines prospecting but differentiates between cold, warm and hot prospects and how each should be handled. Customers use IT’S YOUR CALL for all aspects of prospecting. Definition: The search for potential customers or buyers . When it comes to drumming up new
9 Steps to Revitalize Your B2B Trade Show Marketing Strategy
March is the start of Trade show Season! The article below discusses trade show marketing strategy for before during and after exhibiting at the show. Interesting that under the follow up section email is used and there is no method
Here are 14 Lead Qualification Questions
I just finished a workshop on prospecting and writing a telemarketing scripts. The audience could easily write a description of what their company did and how they help but the biggest issue was developing the lead qualification questions. Below are samples and descriptions to help with creating
10 Lead Generation Strategies To Explore In Your B2B Organization
This article is a great resource for creating strategies for Inbound and Outbound marketing campaigns. I would add that most of the inbound strategies should have a follow up phone call component which would help to further qualify the prospects. Two
With Sales 2.0, Cold Calling Warms Up
Lately, we’ve been hired to do a lot of database cleaning and surveys but really our customers are hiring us to do cold calling which will help them to develop a targeted marketing list. A list is given to us and our
The real difference between outbound and inbound marketing
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for
Best Practices for Following Up After the Trade Show
It’s Your Call will be exhibiting at the #CTBEXPO this Thursday June 9 at the Connecticut Convention Center in Hartford. We’ll be across from the Sales Education Hub booth #337! We can help with the Follow Up for the b to b lead
The Problem of Record Completeness in B2B Marketing
Lately, We’ve had a number of campaigns that have contracted us to perform database cleaning. Some have asked us to work with a newly purchased list and drill down deeper to find appropriate contact information for their particular prospect. Others have
Why Prospecting Doesn’t Stop in the Summer
This article is spot on! We not only have clients that are make b to b telemarketing calls for prospecting, cold calling and lead generation we at It’s Your Call are ramping up our prospecting calling too. Summer time and prospecting for business – really? Absolutely. Summer is a great
7 Ways To Be Better at Prospecting
This article says it all. Unfortunately many small businesses don’t have the time to dedicate towards making the prospecting cold calls. It’s Your Call is a business to business telemarketing service that is dedicated to helping businesses with their marketing efforts. So many