Sales lead generation
In the fourth paragraph of this article is a crucial sentence “Be careful not to depend too much on this kind of passive lead generation, though, as it may blunt your ability to actively source prospects when you need to.” There
5 Best Practices for Sales Prospecting
It seems apparent that no one method of sales prospecting is the best. Integrating a variety of approaches covers the different ways to connect with your prospects and turn them into qualified leads. Our most successful customers use a process that uses
Why You Should Outsource Your Outbound Calling
Every marketing manager or sales manager has told there staff “if you want leads than you need to get on the phones”. Telemarketing is a very good way to stir up business; results are practically instantaneous and it is the
How to Build Rapport with Sales Prospects
In practically every sales training guide the first step when selling is to create a rapport. One of the under rated results of performing a cold calling campaign is that a rapport is being developed with the prospects. Making calls to an existing database to
How often do you follow up?
Once again we were asked to do follow up calls to a “culled list” of prospects and once again half the list was not interested or bad numbers. Going to business networking events and collecting business cards is just the
Sensor Manufacturer Sensed Too Many Leads and Not Enough Bandwidth for Following Up on Hot Leads
A sensor manufacturer in Eastern Massachusetts had placed two advertisements in industry trade journals. After the advertisements had been running for a few months over a 1000 prospects had responded to the call for action and had been emailed the
Combining Old School and New School Marketing
Here is an excerpt from our e-book “Cold Calling for the Clueless“, which is available online or on Amazon, that talks about the integration of inbound marketing and business to business lead qualification. There’s a lot of interest in content marketing these days and
Qualifying an Inbound B2B Lead Generation Campaign
Utilizing social media to enhance your internet marketing campaigns is a great way to generate interest. It is said that a general pay-per-click campaign will result in a 3% conversion rate. And a more focused campaign, that includes a landing
Sales lead generation
Content Marketing can be a very successful way to uncover prospects that are interested in your product or service. To turn this process into a lead generation process reaching out and making personal contact with the prospects and then qualifying each one
How to Effectively Follow Up on Sales Leads
This article describes the importance of following up on inbound sales leads which ultimately allows you to do lead qualification and lead nurturing. Whether you’re in a B2B scenario or a B2C scenario follow up has to occur. When we