Sales-Marketing Alignment: What B2B marketers can learn from a one-person team that drove a 10% product demo conversion
This is a case study that Marketing Sherpa wrote about one of our customers. Although it was written in 2011 the process is still the same. SUMMARY: Marketing/Sales alignment receives a lot of attention because when these teams work closely together, the
The Insidesales.com/M.I.T. Lead Response Management Study
Recently I was asked when is the best time to call on leads. I shared the results for telemarketing from the study below. We have used the times table below to schedule calls and have had similar results. Not that we
When It Comes to Sales, the Phone Is Your Most Powerful Tool
A number of our customers use us to follow up on social media campaigns. To have a really effective digital marketing campaign a phone number should always be required before content (white paper, coupon, demos) is given away. This will
How Can Humor Help You Telemarketers
When conducting training’s on cold calling and telemarketing I always stress that adding humor to your conversation increases your credibility and begins to develop a sales relationship. When I first started IT’S YOUR CALL a longtime telephone sales rep and expert appointment setter
5 Ways to Reach an Evasive Decision Maker
In the e-book “Cold Calling for the Clueless” it states the “the Gatekeeper is our friend” in this article that statement is reinforced. I have several anecdotes how an appointment is set with all communication being through the gatekeeper. I’m not quite sure how I
Why Holiday Prospecting Works
Making business to business telemarketing calls during the holidays can be an extremely productive endeavor. The article below states what we explain to our customers and prospects “when they want to hold off until the beginning of the year”. It only makes
How to Handle Rejection in Cold-Calling
Although b to b telemarketing is a lot less negative than b to c telemarketing it still takes a thick skin to handle the rejection that can occur when making cold calls. Even when making follow up calls (warm calls)
10 Sales Stats to Keep in Mind in 2016
To utilize these sales stats one would have to utilize the phone efficiently and effectively. We’ve done several campaigns helping companies with their b to b sales process with follow up calling and lead qualification. Here are ten sales stats, accompanied by
5 Easy Ways to Close a Deal
In this article the use of the “closing the sale” process is discussed. So, it outlines the process that will get you to the close without having to make the poignant and often awkward “ask for the business” step. These
There’s No Such Thing as “No Decision”
We do database cleaning for many of our customers. The cleaning is done to their prospect list that at some point had interest but there was “no decision”. When we call on the list we not only determine the correct